{"id":939,"date":"2019-02-01T16:06:55","date_gmt":"2019-02-01T15:06:55","guid":{"rendered":"https:\/\/www.imenik-podjetij.com\/nasveti\/?p=939"},"modified":"2019-02-01T16:08:01","modified_gmt":"2019-02-01T15:08:01","slug":"pomembnost-hashtagov-na-instagramu-za-vase-podjetje","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/pomembnost-hashtagov-na-instagramu-za-vase-podjetje\/","title":{"rendered":"Pomembnost #hashtagov na instagramu za va\u0161e podjetje"},"content":{"rendered":"

Dandanes imamo veliko razli\u010dnih socialnih razmerij in vsako od njh imajo svoje prednost za ogla\u0161evanje va\u0161ega podjetja na njihovi platformi.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

Verjetno \u017ee uporabljate instagram profil in ste sli\u0161ali oz. uporabljate #hashtage? #Hashtagi so v uporabi \u017ee kar nekaj \u010dasa, vendar opa\u017eamo, da jih ljudje, ki promovirajo svoje podjetje pogosto ne uporabljajo ali jih uporabljajo napa\u010dno. Dana\u0161nji \u010dlanek bo tako posve\u010den #hashtagom in temu kako jih uporabljati. <\/span><\/p>\n

 <\/p>\n

Kaj so #hashtagi?\u00a0<\/strong><\/h2>\n

\"\" \"\"<\/p>\n

Prvotno so se za\u010deli \u00a0pojavili na Twitterju, kaj kmalu pa so se za\u010deli uporabljati tudi na drugih socialnih omre\u017ejih kot sta Instagram in Facebook.<\/span><\/p>\n

#Hashtag je oznaka fotografije ali videa, ki se za\u010dne z znakom lojtra(#) in nadaljuje z besedo ali besedno zvezo, s to oznako uporabniki platform la\u017eje sledijo temam. <\/span>\u00a0Je nekak\u0161na klju\u010dna beseda in obenem spletna povezava, ki vodi do podobnih, sorodnih in povezanih tem.<\/span> Hashtag lahko vsebuje \u010drke, \u0161tevilke ali celo emojije s pomo\u010djo njih bodo uporabniki lahko iskali <\/span>vsebino, zato je najve\u010dja napaka, da jih sploh ne uporabljate<\/span>.<\/span><\/p>\n

 <\/p>\n

Zakaj uporabljati #hashtage?<\/strong><\/h2>\n

Uporabo #hashtagov vam svetujejo saj vam bodo pomagali pri naslednjem:<\/span><\/p>\n

    \n
  • organiziranju lastnih fotografij in posnetkov,<\/span><\/li>\n
  • spoznavanju novih ljudi in ustvarjanju novih povezav,<\/span><\/li>\n
  • ve\u010dji prepoznavnosti va\u0161ega podjetja,<\/span><\/li>\n
  • ve\u010dji berljivosti avtorske vsebine,<\/span><\/li>\n
  • promociji va\u0161ega dela<\/span><\/li>\n
  • hitej\u0161emu dostopu do va\u0161ih vsebin<\/span><\/li>\n<\/ul>\n

    S pomo\u010djo uporabe #hashtagov si lahko mo\u010dno pove\u010date prepoznavnost in naberete kar nekaj sledilcev. To pa bo zagotovo pove\u010dalo obisk in promet na va\u0161i spletni strani.<\/span><\/p>\n

     <\/p>\n

    Kako izbrati primerne #hashtage?<\/h2>\n

    Va\u0161 cilj je, da z uporabo hashtagov dose\u017eete \u010dim ve\u010dje \u0161tevilo ljudi in potencialnih strank. To boste dosegli tako, da uporabljate \u00a0#hashtage, ki so zanimivi, kreativni, privabljajo\u010di. Vedno lahko tudi uporabite tiste najpogosteje uporabljene. Vendar se morate zavedati, da je objav s takimi #hashtagom veliko. To pomeni, da boste lahko dobili veliko v\u0161e\u010dkov, na dolgi rok pa verjetno ne boste pridobili veliko sledilcev.<\/p>\n

     <\/p>\n

    Katere #hashtage izbrati? Predlagamo vam, da razi\u0161\u010dete\/poi\u0161\u010dete:<\/b><\/p>\n

      \n
    • svojo ciljno publiko <\/strong>(Katere #hashtage uporabljajo va\u0161e potencialne stranke v povezavi z va\u0161im podro\u010djem in kateri so najbolj popularni? Pomembno je, da je #hashtag povezan z va\u0161o vsebino.),<\/li>\n<\/ul>\n
        \n
      • svojo konkurenco<\/strong> (osredoto\u010dite na to, kateri #hashtagi imajo najve\u010dji u\u010dinek pri ljudeh. To naj bo va\u0161e izhodi\u0161\u010de.),<\/li>\n<\/ul>\n
          \n
        • sorodne #hashtage<\/strong> (V iskalnik Instagrama vtipkajte svoj #hashtag in poi\u0161\u010dite tiste, ki so sorodne va\u0161emu. To vam bo omogo\u010dalo, da izbolj\u0161ate svoj doseg in dobite nove ideje).<\/li>\n<\/ul>\n

           <\/p>\n

          Osredoto\u010dite se na to, da bodo #hashtagi, ki jih uporabljate v povezavi z va\u0161im podjetjem in na to, da prepoznavno predstavljajo va\u0161o dejavnost.<\/p>\n

           <\/p>\n

          \u0160e nekaj nasvetov dobre prakse:<\/p>\n

            \n
          • ustvarite lasten #hashtag,<\/strong><\/li>\n<\/ul>\n
              \n
            • v eni objavi naj bo 3-5 #hashtagov,<\/strong><\/li>\n<\/ul>\n
                \n
              • objave planirajte oziroma jih razporedite v \u010dasu, ko so va\u0161i sledilci najbolj aktivni.<\/strong><\/li>\n<\/ul>\n

                 <\/p>\n

                Pomembno je, da z uporabo #hashtagov ne pretiravate! <\/span>\u00a0Besedilo, ki je prepredeno s hashtagi, je te\u017eko berljivo, obilje povezav in znakov # pa deluje mote\u010de. Hashtagi pa so \u00a0izredno pomembni za ve\u010danje zavedanja o blagovni znamki in za rast. Z njihovo pravilno uporabo lahko na dru\u017ebenih omre\u017ejih dose\u017eete ve\u010d ljudi, \u010detudi niso va\u0161i sledilci.<\/span><\/p>\n\n\n

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                \n 5\/5 - (2 votes) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

                Dandanes imamo veliko razli\u010dnih socialnih razmerij in vsako od njh imajo svoje prednost za ogla\u0161evanje va\u0161ega podjetja na njihovi platformi.   Verjetno \u017ee uporabljate instagram profil in ste sli\u0161ali oz. uporabljate #hashtage? #Hashtagi so v uporabi \u017ee kar nekaj \u010dasa,<\/p>\n","protected":false},"author":6,"featured_media":942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-druzbenih-omrezij"],"yoast_head":"Pomembnost #hashtagov na instagramu za va\u0161e podjetje<\/title>\n<meta name=\"description\" content=\"Dandanes imamo veliko razli\u010dnih socialnih razmerij in vsako od njh imajo svoje prednost za ogla\u0161evanje va\u0161ega podjetja na njihovi platformi.  \" \/>\n<meta name=\"robots\" content=\"index, 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