{"id":856,"date":"2018-11-04T22:11:52","date_gmt":"2018-11-04T21:11:52","guid":{"rendered":"https:\/\/www.imenik-podjetij.com\/nasveti\/?p=856"},"modified":"2018-11-04T22:31:01","modified_gmt":"2018-11-04T21:31:01","slug":"nasvet-oblikujte-daljse-in-privlacne-meta-opise","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/nasvet-oblikujte-daljse-in-privlacne-meta-opise\/","title":{"rendered":"Nasvet: oblikujte primerno dolge in privla\u010dne meta opise"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Meta opis je besedilo, ki se v spletnih iskalnikih pojavi pod glavnim naslovom in URL povezavo.\u00a0Meta opis je z letom 2018 postal precej dalj\u0161i, vanj lahko zapi\u0161emo do pribli\u017eno 320 znakov, medtem ko je bilo pred tem mo\u017eno zapisati okoli 160 znakov. Vendar pa so se pri Googlu ponovno premislili, odlo\u010dili so se, da bodo meta opisi ponovno kraj\u0161i. Izrednega pomena je, da stalno spremljamo spremembe na takih podro\u010djih, saj vam bo to kot podjetnikom v korist pri vodenju spletnih strani. V\u00a0 primeru, da ste meta opise prilagodili spremembam v za\u010detku leta 2018 in jih naredili dalj\u0161e, Vam sedaj svetujemo, da jih prilagodite novim Googlovim smernicam in jih skraj\u0161ate.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-865\" src=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-04-at-10.24.02-PM.png\" alt=\"\" width=\"686\" height=\"352\" srcset=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-04-at-10.24.02-PM.png 686w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-04-at-10.24.02-PM-300x154.png 300w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-861 alignright\" src=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/11\/26937348141_d721215193_b-1.jpg\" alt=\"\" width=\"284\" height=\"213\" srcset=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/11\/26937348141_d721215193_b-1.jpg 1024w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/11\/26937348141_d721215193_b-1-300x225.jpg 300w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/11\/26937348141_d721215193_b-1-768x576.jpg 768w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Glavna naloga meta opisa<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Meta opis naj bo napisan na na\u010din, da uporabnika spodbudi h kliku na povezavo, k obisku spletne strani. V njem uporabnika seznanite s tem, zakaj naj obi\u0161\u010de va\u0161o stran, kaj bo z obiskom pridobil itd.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Meta opis bo najbolj u\u010dinkovit, \u010de vsebuje poziv k dejanju (ang. <\/span><span style=\"font-weight: 400\">Call to Action<\/span><span style=\"font-weight: 400\">), na primer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">udele\u017eite se na\u0161e delavnice <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">sodelujte v nagradni igri<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">obi\u0161\u010dite na\u0161o stran <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">preverite super ugodno ponudbo!<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">itd. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Svetujemo vam, da klju\u010dno besedo v meta opisu uporabite, saj boste tako \u00a0pove\u010dali mo\u017enost, da se bo med rezultati iskanj dejansko prikazal opis, ki ste ga napisali. \u00a0Vendar pa zgolj zapis\u00a0 klju\u010dne besede v meta opisu ne vpliva na uvrstitev spletne strani v iskalniku. <\/span><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google za opis iskalnega rezultata uporabi besedilo, ki se mu \u00a0zdi <\/span><b>najbolj primerno<\/b><span style=\"font-weight: 400\"> glede na iskalno poizvedbo. Prika\u017ee lahko meta opis, lahko pa tudi del vsebine na va\u0161i spletni strani, zato kot zgoraj omenjeno priporo\u010dljivo, da klju\u010dno besedo uporabite tudi v meta opisu. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Meta opis naj bo privla\u010den<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Meta opis naj bo tak, da z njim predstavite va\u0161o storitev oziroma ponudbo, poudarite lahko izvirno vsebino, prednost va\u0161ih izdelkov oziroma storitev ali kako drugo posebnost va\u0161ega podjetja, spletne strani. Naj bo opis oblikovan tako, da bo va\u0161e potencialne kupce oziroma obiskovalce spletne strani pritegnil na va\u0161o spletno stran. Najbolje je, da meta opis napi\u0161e nekdo, ki zelo dobro pozna spletno stran, saj bo tako meta opis, kar se da najbolj u\u010dinkovit in bo odziv obiskovalcev spletne strani tako najverjetneje najbolj\u0161i. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Optimiziranje meta opisov je zelo pomemben vidik vsake dobro optimizirane spletne strani, zato nikakor ne smete pozabiti na to!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000080\"><strong>NAJ VAM POMAGAMO PRI TEM, DA VAS STRANKE LA\u017dJE NAJDEJO: PODJETJE MIHOV. COM SPLETNE STORITVE D.O.O. SE UKVARJA TUDI S STORITVIJO OPTIMIZACIJE SPLETNE STRANI<\/strong><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-857\" src=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-04-at-9.57.14-PM.png\" alt=\"\" width=\"1100\" height=\"448\" srcset=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-04-at-9.57.14-PM.png 1100w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-04-at-9.57.14-PM-300x122.png 300w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-04-at-9.57.14-PM-768x313.png 768w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-04-at-9.57.14-PM-1024x417.png 1024w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><\/p>\n<p><span style=\"color: #000080\"><span style=\"font-weight: 400\">\u010ce ste pri\u0161li do tega besedila, se verjetno zavedate <\/span><b>pomena, da vas stranke najdejo v Googlu<\/b><span style=\"font-weight: 400\">, kar je prvi korak optimizacije spletnih strani. Ostali koraki so la\u017eji, zahtevajo pa veliko dela, vztrajnosti in stalnih sprememb.<\/span><\/span><\/p>\n<p><span style=\"color: #000080\"><span style=\"font-weight: 400\">Najbolj\u0161e je, \u010de z optimizacijo svoje spletne strani za\u010dnete, \u0161e preden ta obstaja. Sli\u0161i se nenavadno, vendar je <\/span><b>optimizacija neprimerno la\u017eja in uspe\u0161nej\u0161a<\/b><span style=\"font-weight: 400\">, \u010de nanjo mislimo \u017ee pri izdelavi spletne strani. Pozorni bodite na strukturo strani, organizacijo vsebine in na primerno pripravljena besedila. <\/span><b>V ospredju vedno imejte obiskovalce spletne strani<\/b><span style=\"font-weight: 400\"> in ne le iskalnikov, saj se vam bo tako razmi\u0161ljanje dolgoro\u010dno obrestovalo. Tudi iskalniki namre\u010d stremijo k temu, da bi uporabnikom postregli z najbolj\u0161imi rezultati zanje.<\/span><\/span><\/p>\n<p><span style=\"color: #000080\"><span style=\"font-weight: 400\">V na\u0161em podjetju vam pri optimizaciji lahko pomagamo v obliki svetovanj ali individualnih \u0161olanj, lahko pa celotno nalogo prevzamemo nase. <\/span><b>V svoje sposobnosti zaupamo<\/b><span style=\"font-weight: 400\"> celo do te mere, da bomo pla\u010dilo za opravljene storitve od vas zahtevali le v primeru, da <\/span><b>dose\u017eemo zastavljene cilje<\/b><span style=\"font-weight: 400\"> in \u0161ele, ko jih dose\u017eemo.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000080\">Ve\u010d o storitvi si lahko preberete na spletni strani:\u00a0 <\/span><\/p>\n<p>https:\/\/www.mihov.si\/optimizacija.php<\/p>\n<p>&nbsp;<\/p>\n<p>VIRI:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"9KQjGAGF9W\"><p><a href=\"https:\/\/yoast.com\/shorter-meta-descriptions\/\">Meta descriptions are going to be shorter again<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/yoast.com\/shorter-meta-descriptions\/embed\/#?secret=9KQjGAGF9W\" data-secret=\"9KQjGAGF9W\" width=\"600\" height=\"338\" title=\"&#8220;Meta descriptions are going to be shorter again&#8221; &#8212; Yoast\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"uqjoofY7Hw\"><p><a href=\"https:\/\/blog.spotibo.com\/meta-description-length\/\">The meta description length in 2018<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/blog.spotibo.com\/meta-description-length\/embed\/#?secret=uqjoofY7Hw\" data-secret=\"uqjoofY7Hw\" width=\"600\" height=\"338\" title=\"&#8220;The meta description length in 2018&#8221; &#8212; Spotibo SEO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;856&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Oceni prispevek&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Nasvet: oblikujte primerno dolge in privla\u010dne meta opise&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meta opis je besedilo, ki se v spletnih iskalnikih pojavi pod glavnim naslovom in URL povezavo.\u00a0Meta opis je z letom 2018 postal precej dalj\u0161i, vanj lahko zapi\u0161emo do pribli\u017eno 320 znakov, medtem ko je bilo pred tem mo\u017eno zapisati okoli<\/p>\n","protected":false},"author":6,"featured_media":857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,3],"tags":[],"class_list":["post-856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pridobivanje-strank","category-vidnost-podjetja-na-spletu"],"yoast_head":"<title>Nasvet: oblikujte primerno dolge in privla\u010dne meta opise<\/title>\n<meta name=\"description\" content=\"Meta opis je besedilo, ki se v spletnih iskalnikih pojavi pod glavnim naslovom in URL povezavo.\u00a0Meta opis je z letom 2018 postal precej dalj\u0161i, vanj lahko\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imenik-podjetij.com\/nasveti\/nasvet-oblikujte-daljse-in-privlacne-meta-opise\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta 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