{"id":822,"date":"2018-08-24T16:13:18","date_gmt":"2018-08-24T15:13:18","guid":{"rendered":"https:\/\/www.imenik-podjetij.com\/nasveti\/?p=822"},"modified":"2018-08-24T16:14:06","modified_gmt":"2018-08-24T15:14:06","slug":"pomembnost-vsebinskega-marketinga-za-pridobitev-zvestih-kupcev","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/pomembnost-vsebinskega-marketinga-za-pridobitev-zvestih-kupcev\/","title":{"rendered":"Pomembnost vsebinskega marketinga za pridobitev zvestih kupcev"},"content":{"rendered":"<p><strong>\u201c<i>Content builds relationship<\/i><i>s. Relationships are built on trust. Trust drives revenue.<\/i>\u201d ~ Andrew Davis<\/strong><\/p>\n<h1><span style=\"font-weight: 400\">Kaj je vsebinski marketing?\u00a0<\/span><\/h1>\n<h1><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-823\" src=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/08\/Content.jpg\" alt=\"\" width=\"723\" height=\"482\" srcset=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/08\/Content.jpg 1200w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/08\/Content-300x200.jpg 300w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/08\/Content-768x512.jpg 768w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/08\/Content-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/span><\/h1>\n<p><span style=\"font-weight: 400\">Vsebinski marketing je marketin\u0161ka tehnika ustvarjanja in deljenja pomembnih in koristnih vsebin z namenom pritegniti dolo\u010deno ob\u010dinstvo. Njegov prvotni cilj je, da va\u0161e podjetje pridobi \u010dimve\u010d zvestih kupcev. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Za to, da se ljudje odlo\u010dijo za nakup va\u0161ih izdelkov ali storitev velikokrat potrebujejo odgovore na dolo\u010dena vpra\u0161anja, ta pa jim lahko posredujete z vsebinami, ki jih zanje ustvarite. <\/span><\/p>\n<h1><\/h1>\n<h1><span style=\"font-weight: 400\">Kako pritegniti kupce? <\/span><\/h1>\n<p><span style=\"font-weight: 400\">Kupce boste z vsebinskim marketingom pritegnili, \u010de boste ustvarjali in delili vsebine, ki jih va\u0161i kupci \u017eelijo sli\u0161ati, videti ali prebrati. Ne gre zgolj za naklju\u010dno ustvarjanje vsebin, vsebine morate ustvarjati na podlagi predhodno zastavljene marketin\u0161ke strategije. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Kupce s svojimi vsebinami izobra\u017eujte, vsebine oblikujte tako, da boste s svojimi potencialnimi kupci vzpostavili odnos zaupanja in pridobili zvesti kupce. \u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400\">Kako in zakaj za\u010deti z vsebinskim marketingom?<\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-824\" src=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/08\/600px-Content-marketing-cycle.jpg\" alt=\"\" width=\"507\" height=\"507\" srcset=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/08\/600px-Content-marketing-cycle.jpg 600w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/08\/600px-Content-marketing-cycle-150x150.jpg 150w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/08\/600px-Content-marketing-cycle-300x300.jpg 300w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/08\/600px-Content-marketing-cycle-270x270.jpg 270w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/08\/600px-Content-marketing-cycle-230x230.jpg 230w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Najprej morate pripraviti podrobno strategijo va\u0161ega vsebinskega marketinga, ta naj vsebuje: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">analizo trga <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">opredelitev va\u0161ih poslovnih in marketin\u0161kih ciljev <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">opredelitev va\u0161e ciljne publike <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">opredelitev vsebin, ki jih \u017eelite posredovati <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">sestavo koledarja vsebin<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Namesto, da informacije kupcem vsiljujete na strogo prodajni na\u010din, ki je najve\u010dkrat dojemljiv kot preve\u010d vsiljiv, jim s pomo\u010djo vsebinskega marketinga posredujte informacije na \u201cinteligenten\u201d in \u201cprefinjen\u201d na\u010din, ki jih bo podzavestno vodil v nakup.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Z dobro pripravljeno strategijo boste pove\u010dati prepoznavnost va\u0161ega podjetja in blagovne znamke, to pa bo vodilo v pove\u010danje va\u0161e prodaje.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Osredoto\u010dite se na to, da ustvarjate zgolj vsebino, ki bo za va\u0161e kupce privla\u010dna, zanimiva, ustrezna in kakovostna. Facebook, Instagram in ostala socialna omre\u017eja in spletne strani nas vsak dan preplavljajo z ogromnim \u0161tevilom oglasov, na\u0161o pozornosti pritegne le majhen odsotek vseh teh, saj se osredoto\u010dimo le na tiste vsebine, ki so za nas najbolj koristne in \u00a0zanimive. Le odli\u010dno pripravljena vsebina je tista, ki vam bo pomagala pri uresni\u010ditvi va\u0161ih marketin\u0161kih ciljev.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Priporo\u010dljivo je, da v vsebino vklju\u010dite tudi slike in videje, saj boste tako \u0161e bolj pritegnili pozornost va\u0161ih kupcev. Svetujem Vam, da si na na\u0161i spletni strani preberete tudi \u010dlanek z naslovom:<\/span> <a href=\"https:\/\/www.imenik-podjetij.com\/nasveti\/katere-barve-uporabljati-da-se-bo-povecala-vasa-prodaja\/\"><span style=\"font-weight: 400\">Katere barve uporabljati, da se bo pove\u010dala va\u0161a prodaja?,<\/span><\/a><span style=\"font-weight: 400\"> saj bodo dolo\u010dene barve bolj pritegnile kupce k tem, da se seznanijo z vsebino, ki jim jo \u017eelite posredovati.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Zavedajte se tega, da je kakovost v tem primeru pomembnej\u0161a od kvantitete, za pove\u010danje va\u0161e prodaje kombinirate va\u0161o vsebino z vabili k nakupu.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Predvsem se dr\u017eite osnovnega pravila, in sicer vsebinski marketing naj ne daje vtisa potro\u0161nikom, da gre za marketing! <\/strong><\/p>\n<p>&nbsp;<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;822&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Oceni prispevek&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Pomembnost vsebinskega marketinga za pridobitev zvestih kupcev&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Oceni prispevek<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cContent builds relationships. Relationships are built on trust. Trust drives revenue.\u201d ~ Andrew Davis Kaj je vsebinski marketing?\u00a0 Vsebinski marketing je marketin\u0161ka tehnika ustvarjanja in deljenja pomembnih in koristnih vsebin z namenom pritegniti dolo\u010deno ob\u010dinstvo. Njegov prvotni cilj je, da<\/p>\n","protected":false},"author":6,"featured_media":823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uspesne-marketinske-prakse"],"yoast_head":"<title>Pomembnost vsebinskega marketinga za pridobitev zvestih kupcev<\/title>\n<meta name=\"description\" content=\"\u201cContent builds relationships. Relationships are built on trust. 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Trust drives revenue.\u201d ~ Andrew Davis Kaj je vsebinski marketing?\u00a0 Vsebinski marketing je\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imenik-podjetij.com\/nasveti\/pomembnost-vsebinskega-marketinga-za-pridobitev-zvestih-kupcev\/\" \/>\n<meta property=\"og:site_name\" content=\"Ogla\u0161evalski koti\u010dek\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-24T15:13:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-24T15:14:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/08\/Content.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zala Hre\u0161\u010dak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zala Hre\u0161\u010dak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/pomembnost-vsebinskega-marketinga-za-pridobitev-zvestih-kupcev\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/pomembnost-vsebinskega-marketinga-za-pridobitev-zvestih-kupcev\\\/\"},\"author\":{\"name\":\"Zala Hre\u0161\u010dak\",\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/#\\\/schema\\\/person\\\/2fbfb2ee330c8bbd980c82661b67ef49\"},\"headline\":\"Pomembnost vsebinskega marketinga za pridobitev zvestih kupcev\",\"datePublished\":\"2018-08-24T15:13:18+00:00\",\"dateModified\":\"2018-08-24T15:14:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/pomembnost-vsebinskega-marketinga-za-pridobitev-zvestih-kupcev\\\/\"},\"wordCount\":467,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/pomembnost-vsebinskega-marketinga-za-pridobitev-zvestih-kupcev\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/Content.jpg\",\"articleSection\":[\"Uspe\u0161ne marketin\u0161ke prakse\"],\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/pomembnost-vsebinskega-marketinga-za-pridobitev-zvestih-kupcev\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/pomembnost-vsebinskega-marketinga-za-pridobitev-zvestih-kupcev\\\/\",\"url\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/pomembnost-vsebinskega-marketinga-za-pridobitev-zvestih-kupcev\\\/\",\"name\":\"Pomembnost vsebinskega marketinga za pridobitev zvestih kupcev\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/pomembnost-vsebinskega-marketinga-za-pridobitev-zvestih-kupcev\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/pomembnost-vsebinskega-marketinga-za-pridobitev-zvestih-kupcev\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/Content.jpg\",\"datePublished\":\"2018-08-24T15:13:18+00:00\",\"dateModified\":\"2018-08-24T15:14:06+00:00\",\"description\":\"\u201cContent builds relationships. 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