{"id":800,"date":"2018-07-20T15:29:39","date_gmt":"2018-07-20T14:29:39","guid":{"rendered":"https:\/\/www.imenik-podjetij.com\/nasveti\/?p=800"},"modified":"2018-07-20T15:52:53","modified_gmt":"2018-07-20T14:52:53","slug":"igtv-novost-instagrama","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/igtv-novost-instagrama\/","title":{"rendered":"IGTV – novost instagrama"},"content":{"rendered":"

Kaj je IGTV? <\/span><\/h1>\n

Instagram je junija uvedel novost – Instagram TV oz. IGTV. \u00a0Gre za novo funkcijo na dru\u017ebenem omre\u017eju Instagram, ki omogo\u010da uporabnikom nalaganje in ogled dalj\u0161ih videoposnetkov na omenjenem dru\u017ebenem omre\u017eju. IGTV uporabnikom Instagrama omogo\u010da nalaganje videoposnetkov v visoki lo\u010dljivosti. Posnetki lahko trajajo do eno uro, prikazujejo se navpi\u010dno v celozaslonskem na\u010dinu.<\/span><\/p>\n

\"\"<\/p>\n

Vir:\u00a0https:\/\/instagram-press.com\/blog\/2018\/06\/20\/welcome-to-igtv\/<\/p>\n

Instagram je \u017ee pred IGTV omogo\u010dal objavo videoposnetkov, vendar samo do dol\u017eine 60 sekund na omre\u017eju Instagram in objavo video posnetka dol\u017eine do 15 sekund v funkciji Instagram Stories.<\/span><\/p>\n

 <\/p>\n

Kako dostopati do IGTV? <\/span><\/h1>\n

Dostop do IGTV je mo\u017een prek lo\u010dene aplikacije \u00a0ali prek mati\u010dne Instagramove aplikacije. <\/span>\u00a0Z enostavnim dostopom so si pri Instagramu zagotovili precej publike za svojo novost (Instagram ima kar milijardo uporabnikov). \u00a0Kreatorji IGTV so Influencerjem, blagovnim znamkam in podjetjem omogo\u010dili, da so njihovi sledilci z Instagrama avtomatsko postali tudi njihovi naro\u010dniki na IGTV, s \u010dimer si vse od za\u010detka zagotavljajo precej zvestih uporabnikov.<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

Vir:\u00a0https:\/\/instagram-press.com\/blog\/2018\/06\/20\/welcome-to-igtv\/<\/p>\n

 <\/p>\n

Za uporabo IGTV aplikacije ni potrebno ustvariti novega uporabni\u0161kega ra\u010duna, vanjo se po namestitvi prijavimo kar z ra\u010dunom za Instagram.<\/span><\/p>\n

Konkurenca Youtubu?<\/span><\/h1>\n

Vpra\u0161anje je ali bo Instagram lahko konkuriral Youtubu, ki je najuspe\u0161nej\u0161e dru\u017ebeno omre\u017eje za distribucijo videoposnetkov. \u0160tevilni v IGTV vidijo prvega resnega konkurenta Youtubu. <\/span><\/p>\n

Vsi videi, ki se objavljajo na IGTV so uporabnikom na voljo le v vertikalni obliki, s \u010dimer se platforma najbolj razlikuje od spletnega velikana – Youtube. <\/span><\/p>\n

IGTV oz. Instagram ima v primerjavi z drugimi platformami, ki so Youtubu posku\u0161ale konkurirati v preteklosti prednost, saj imajo ustvarjalci video vsebin \u017ee ustvarjeno bazo sledilcev preko Instagrama.<\/span><\/p>\n

Na Instagramu je od vseh objav, ki so jih objavile blagovne znamke, pribli\u017eno 4 odstotke video posnetkov in ta odstotek se ni bistveno spremenil v zadnji parih letih. Nekoliko druga\u010de je pri funkciji Instagram Stories, kjer uporaba videoposnetkov s strani blagovnih znamk raste, s tem pa raste tudi \u0161tevilo sponzoriranih objav (od oktobra 2017 se je pove\u010dalo kar za 63 %). \u00a0Kaka bo \u201cusoda\u201d IGTV bo pokazal \u010das, odvisna bo predvsem od tega kako se bo Instagram lotil problema pla\u010devanja ustvarjalcev videov na IGTV. Zaenkrat IGTV \u0161e ne prikazuje oglasov, vendar se bo to verjetno v prihodnosti spremenilo, \u010de bo \u017eelel postati neposredni tekmec Youtubu. <\/span><\/p>\n

 <\/p>\n

IGTV poleg infuencerjev uporabljajo tudi svetovno znane blagovne znamke, kot so Nike, Netflix, Gucci,Chipotle, ki \u017ee preizku\u0161ajo novo funkcijo z raznovrstnimi vsebinami. Izkoristite novo platformo tudi vi, naj vam slu\u017ei kot novo marketin\u0161ko orodje za rast va\u0161e blagovne znamke oz. podjetja. <\/span><\/p>\n

VIR:\u00a0https:\/\/instagram-press.com\/blog\/2018\/06\/20\/welcome-to-igtv\/<\/p>\n

 <\/p>\n\n\n

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\n Oceni prispevek<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Kaj je IGTV? Instagram je junija uvedel novost – Instagram TV oz. IGTV. \u00a0Gre za novo funkcijo na dru\u017ebenem omre\u017eju Instagram, ki omogo\u010da uporabnikom nalaganje in ogled dalj\u0161ih videoposnetkov na omenjenem dru\u017ebenem omre\u017eju. IGTV uporabnikom Instagrama omogo\u010da nalaganje videoposnetkov v<\/p>\n","protected":false},"author":6,"featured_media":802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-druzbenih-omrezij"],"yoast_head":"IGTV - novost instagrama<\/title>\n<meta name=\"description\" content=\"Kaj je IGTV? Instagram je junija uvedel novost - Instagram TV oz. 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