{"id":792,"date":"2018-06-28T06:57:43","date_gmt":"2018-06-28T05:57:43","guid":{"rendered":"https:\/\/www.imenik-podjetij.com\/nasveti\/?p=792"},"modified":"2018-06-28T06:57:43","modified_gmt":"2018-06-28T05:57:43","slug":"posluzujte-se-facebook-messenger-marketinga","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/posluzujte-se-facebook-messenger-marketinga\/","title":{"rendered":"Poslu\u017eujte se Facebook Messenger marketinga"},"content":{"rendered":"

Komunikacija med ljudmi se spreminja, email in telefonsko komunikacijo so v veliki meri nadomestile aplikacije za pisanje sporo\u010dil, kot so Messenger, Viber, WhatsApp, Imessages, Skype \u2026 Te aplikacije so nam olaj\u0161ale komuniciranje, ga naredile hitrej\u0161ega, priro\u010dnega, bolj dosegljivega. Izmed teh je najbolj popularna Facebook Messenger, med drugim je zelo popularna za podjetja, ki ogla\u0161ujejo svoje izdelke ali storitve in si \u017eelijo pridobiti nove kupce.<\/span><\/p>\n

Preberite si \u010dlanek in se seznanite s tem kaj\u00a0 je Facebook Messenger marketing ter z razlikami med Facebook Messenger Marketingom in email marketingom.<\/p>\n

 <\/p>\n

Kaj je Facebook Messenger?<\/span><\/h2>\n

Facebook Messenger je ena izmed najpriljubnej\u0161ih komunikacijskih online platform, uporablja jo kar 1,3 milijard ljudi. Gre za aplikacijo s pomo\u010djo katere lahko komuniciramo med sabo. Podjetja lahko z njeno pomo\u010djo pridobivajo svoje potencialne kupce ter ohranjajo stike z \u017ee zvestimi kupci.<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Verjetno niste vedeli, da ve\u010d ljudi uporablja Facebook Messenger kot Facebook. \u017de nekaj \u010dasa je dovoljeno, da lahko Messenger uporabljajo tudi uporabniki, brez da bi imeli odprt ra\u010dun na Facebooku, zato je kot nala\u0161\u010d primeren za ogla\u0161evanje in pridobivanje novih strank.<\/span><\/p>\n

 <\/p>\n

Razlike med email marketingom in \u201cmessenger\u201d marketingom<\/span><\/h2>\n

Messenger marketing je konceptualno podoben email marketingu, vendar je Messenger marketing v dana\u0161njem \u010dasu bolj u\u010dinkovit. <\/span><\/p>\n

Razlikujeta se v:<\/span><\/p>\n

1. Stiku s strankami<\/strong><\/h3>\n

Ko komunicirate s potencialnimi strankami preko Messengerja so sporo\u010dila bolj personalizirana, uporabnik ima ob\u010dutek, da je v neposredni interakciji z osebo, ki mu po\u0161ilja sporo\u010dilo. Z uporabo messenger bootov\u00a0<\/span>lahko podjetja vsako sporo\u010dilo prilagodijo njihovemu potencialnemu kupcu, ki mu je v\u0161e\u010d, ko je vsebina sporo\u010dil, s katerimi jih nagovarjajte personalizirana. S personalizacijo sporo\u010dil boste tudi hitreje zgradili odnose in zaupanje s potencialnimi kupci. <\/span><\/p>\n

Emaili so najve\u010dkrat neosebni in generalizirani, saj morajo delovati v veliko konktekstih. <\/span><\/p>\n

\n2. Dol\u017eini teksta<\/strong><\/h3>\n

Komunikacija na messenger platformah je usmerjena v interaktivno komuniciranje. Tekst na kratko poudari bistvo. Emaili so ponavadi dalj\u0161i. <\/span><\/p>\n

 <\/p>\n

3. Hitrosti odziva<\/strong><\/h3>\n

Potencialni kupci se Vam bodo hitreje in ve\u010dkrat odzvali na Facebook sporo\u010dila kot na sporo\u010dila preko e-maila. Emaili, ki nam jih po\u0161iljajo podjetja velikokrat cele dneve le\u017eijo v na\u0161em e-nabiralniku, na njih pa nimamo navade odgovarjati. \u00a0<\/span><\/p>\n

4. Uporabni\u0161ki izku\u0161nji<\/strong><\/h3>\n

Uporabni\u0161ka izku\u0161nja na Facebook Messengerju je prijetnej\u0161a in enostavnej\u0161a. Samo pomislite koliko neodprtih e-mail sporo\u010dil imate vi. Jaz jih imam ve\u010d kot 6200 in sama misel na to, da bi morala vsakega odpreti mi ni ravno pri srcu.<\/span><\/p>\n

\"\"<\/p>\n

Preko emaila vas verjetno tudi velikokrat SPAM-ajo in vam po\u0161iljajo viruse, kar lahko ogrozijo varnost va\u0161ega ra\u010dunalnika ali mobilne naprave. <\/span><\/p>\n

Vsa email sporo\u010dila tudi niso prilagojena za mobilne naprave, kar je slabost, saj dandanes emaile ljudje prebiramo kar najve\u010dkrat iz na\u0161ih mobilnikov. \u00a0Ker je Facebook Messenger v celoti prilagojen za mobilne naprave je z uporabni\u0161kega vidika bolj\u0161i. <\/span><\/p>\n

 <\/p>\n

Tehnologija se hitro spreminja, zato je pomembno, da se podjetniki prilagajate spremembam, ki jih ta prina\u0161a. Nekaj kar je delovalo pred 5 leti ali pa tudi pred 1 letom ni nujno tisto, kar najbolj pritegne va\u0161e kupce tudi dandanes. Svetujem vam, da se redno seznanjajte z novostmi v digitalnem svetu, ki bodo pripomogle k temu, da bo va\u0161 marketing karseda najbolj uspe\u0161en. <\/span><\/p>\n

 <\/p>\n

Viri: <\/span><\/p>\n

https:\/\/www.adweek.com\/digital\/messenger-marketing-the-next-frontier-for-business-growth\/<\/span><\/a><\/p>\n

https:\/\/amico.io\/facebook-messenger-marketing-email-marketing-open-rates\/<\/span><\/a><\/p>\n\n\n

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\n Oceni prispevek<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Komunikacija med ljudmi se spreminja, email in telefonsko komunikacijo so v veliki meri nadomestile aplikacije za pisanje sporo\u010dil, kot so Messenger, Viber, WhatsApp, Imessages, Skype \u2026 Te aplikacije so nam olaj\u0161ale komuniciranje, ga naredile hitrej\u0161ega, priro\u010dnega, bolj dosegljivega. Izmed teh<\/p>\n","protected":false},"author":6,"featured_media":793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-druzbenih-omrezij"],"yoast_head":"Poslu\u017eujte se Facebook Messenger marketinga<\/title>\n<meta name=\"description\" content=\"Komunikacija med ljudmi se spreminja, email in telefonsko komunikacijo so v veliki meri nadomestile aplikacije za pisanje sporo\u010dil, kot so Messenger,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imenik-podjetij.com\/nasveti\/posluzujte-se-facebook-messenger-marketinga\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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