{"id":739,"date":"2018-05-06T21:22:52","date_gmt":"2018-05-06T20:22:52","guid":{"rendered":"https:\/\/www.imenik-podjetij.com\/nasveti\/?p=739"},"modified":"2018-05-14T21:09:35","modified_gmt":"2018-05-14T20:09:35","slug":"najpogostejse-podjetniske-napake","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/najpogostejse-podjetniske-napake\/","title":{"rendered":"Najpogostej\u0161e podjetni\u0161ke napake"},"content":{"rendered":"

V \u010dlanku bom izpostavila 9 najpogostej\u0161ih napak, ki jih na svoji podjetni\u0161ki poti naredijo tako tisti, ki se v svet podjetni\u0161tva na novo podajajo, kot tudi izku\u0161eni podjetniki, ki bodisi ustanavljajo novo podjetje ali razvijajo nov izdelek ali storitev. <\/span><\/p>\n

1. Pretirano var\u010devanje ali pretirano zapravljanje<\/span><\/h2>\n

Pri podjetnikih se pogosto pojavljata dve skrajnosti glede porabe sredstev za razvoj podjetja, in sicer nekateri so nagnjeni k preveliki razsipnosti, saj se ravnajo po logiki, da mora\u0161 vlo\u017eiti \u010dim ve\u010d denarja v podjetje, da lahko podjetje hitreje raste, drugi pa pretirano var\u010dujejo s kapitalom, kar zavira razvoj njihovega podjetja. Nobena od teh dveh skrajnosti ni optimalna za dober razvoj in delovanje podjetja. Podjetnik mora vnaprej pripraviti natan\u010dno premi\u0161ljen na\u010drt, kako bo razpolagal s svojim osnovnim kapitalom in ta na\u010drt prilagajati skladno s spremembami na trgu.<\/span><\/p>\n

\"\"<\/h2>\n

2. Ustvarjanje izdelkov brez analize trga <\/span><\/h2>\n

Velikokrat se podjetnikom zdi, da imajo dobro podjetni\u0161ko idejo za razvoj novega izdelka ali storitve, za razvoj te ideje porabijo ure, mesece, nekateri celo leta, na koncu pa se izka\u017ee, da so bili tako zatopljeni v idejo in njen razvoj, da se niso predhodno vpra\u0161ali, ali ta izdelek, storitev sploh koga zanimata. Preden za\u010dnete z razvojem ideje, naredite analizo trga in ugotovite, ali sploh imate potencialne kupce.<\/span><\/p>\n

<\/h2>\n

3. Podcenjevanje konkurence <\/span><\/h2>\n

Navdu\u0161enje nad novim proizvodom, storitvijo podjetnike pogosto tako prevzame, da si mislijo, da nimajo nobene konkurence. V realnosti pa se skoraj nikoli ne zgodi, da na trgu ne bi bilo \u017ee kakega ponudnika podobnih izdelkov in storitev. Svetujem vam, da ugotovite, kdo so va\u0161i direktni konkurenti in kako bi se lahko va\u0161a ponudba izdelkov in storitev razlikovala od njihove. <\/span><\/p>\n

 <\/p>\n

4. Postavitev nerealnih ciljev <\/span><\/h2>\n

Da boste karseda najbolj uspe\u0161ni, je potrebno, da si postavite dosegljive in realne cilje. Cilji naj bodo kratkoro\u010dni in dolgoro\u010dni ter \u010dim bolj specifi\u010dni. Po postavitvi ciljev pa razmislite, kak\u0161ni bi bili najbolj\u0161i koraki za dosego zadanega.<\/span><\/p>\n

 <\/p>\n

5. Zanemarjanje marketinga<\/span><\/h2>\n

Izdelki, storitve, ki jih kot podjetnik ponujate, se ne bodo prodajali kar sami od sebe. Marketing je kompleksna dejavnost, ki jo mora izvajati vsako podjetje ne glede na njegovo velikost, zato pod nobenim pogojem ne pozabite na marketing!<\/span><\/p>\n

<\/h2>\n

6. Prenizke cene <\/span><\/h2>\n

V\u010dasih podjetniki postavijo prenizke cene izdelkov, storitev, saj ra\u010dunajo na to, da bodo tako prodali ve\u010dje koli\u010dine. Zaradi prenizkih cen potem nimajo \u017eelenih dobi\u010dkov, podjetje pa tone v dolgove. Pri postavitvi cene morate paziti na to, da jo postavite tako visoko, da jo bo trg pripravljen sprejeti. \u010ce pa ste odlo\u010deni, da absolutno morate imeti nizke cene izdelkov, storitev, potem je potrebno, da prera\u010dunate vse stro\u0161ke podjetja in ugotovite, ali bo va\u0161e podjetje s tako nizkimi cenami sploh pre\u017eivelo. <\/span><\/p>\n

 <\/p>\n

7. Miselnost, da lahko vse postorite sami <\/span><\/h2>\n

Zavedati se morate, da vsega verjetno ne boste mogli postoriti sami. Res je, da vi najbolj\u0161e poznate svoj izdelek, storitve in cilje, ki ste si jih zadali kot podjetnik, vendar niste strokovnjak za vsa podro\u010dja, zato je potrebno, da za dolo\u010dena opravila najamete strokovnjake. <\/span><\/p>\n

 <\/p>\n

8. Perfekcionizem <\/span><\/h2>\n

Kot podjetnik \u017eelite na trg spraviti karseda najbolj\u0161e izdelke, v\u010dasih pa \u017eelja po popolnosti pripelje do tega, da izdelka nikoli nimate za dovolj dobrega in zato ta sploh ne pride na trg oz. pride na trg prepozno. Osredoto\u010diti se morate na ustvarjanje prodajnih hitov v omejenem \u010dasu. Postavite si roke za razvoj izdelka, po poteku teh pa izdelek spravite na trg, saj se trg neprestano spreminja.<\/span><\/p>\n

 <\/p>\n

9. Ignoriranje kritik kupcev <\/span><\/h2>\n

Ne vzemite kritik kupcev kot poraz! Poslu\u0161ajte, kaj vam kupci sporo\u010dajo, in izdelek, storitve ustrezno prilagodite glede na kritike. <\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Biti podjetnik ni enostavno, na poti do uspeha boste naleteli na \u0161tevilne prepreke in verjetno storili kar nekaj napak. Posku\u0161ajte se izogniti navedenim napakam, \u010de pa napake storite, je potrebno, da jih posku\u0161ate \u010dim hitreje in u\u010dinkovito odpraviti. <\/span><\/p>\n

 <\/p>\n\n\n

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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

V \u010dlanku bom izpostavila 9 najpogostej\u0161ih napak, ki jih na svoji podjetni\u0161ki poti naredijo tako tisti, ki se v svet podjetni\u0161tva na novo podajajo, kot tudi izku\u0161eni podjetniki, ki bodisi ustanavljajo novo podjetje ali razvijajo nov izdelek ali storitev. 1.<\/p>\n","protected":false},"author":6,"featured_media":740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uspesne-poslovne-prakse"],"yoast_head":"Najpogostej\u0161e podjetni\u0161ke napake<\/title>\n<meta name=\"description\" content=\"V \u010dlanku bom izpostavila 9 najpogostej\u0161ih napak, ki jih na svoji podjetni\u0161ki poti naredijo tako tisti, ki se v svet podjetni\u0161tva na novo podajajo, kot\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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