{"id":723,"date":"2018-04-23T00:40:55","date_gmt":"2018-04-22T23:40:55","guid":{"rendered":"https:\/\/www.imenik-podjetij.com\/nasveti\/?p=723"},"modified":"2018-05-09T06:04:52","modified_gmt":"2018-05-09T05:04:52","slug":"spletni-video-oglasi-prihodnost-oglasevanja","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/spletni-video-oglasi-prihodnost-oglasevanja\/","title":{"rendered":"Spletni video oglasi – prihodnost ogla\u0161evanja?"},"content":{"rendered":"

Leto 2017 je bilo leto, ko je spletno ogla\u0161evanje \u201cpremagalo\u201d klasi\u010dno televizijsko, za spletno ogla\u0161evanje je bilo namre\u010d porabljenih \u00a0209 milijard dolarjev na globalni ravni, kar je 41% ogla\u0161evalskega prora\u010duna iz leta 2017, medtem ko so za TV-ogla\u0161evanje porabili 178 milijard dolarjev, kar predstavlja 35 % vsega ogla\u0161evalskega prora\u010duna. Ogla\u0161evanje preko TV-ja \u0161e vedno iz leta v leto raste, predvideva pa se, da bo v letu 2020 spletno ogla\u0161evanje zajemalo \u017ee kar 50 % celotnega ogla\u0161evalskega prora\u010duna. V letu 2018 naj bi ogla\u0161evalci spletnemu ogla\u0161evanju namenili kar za 40 milijard dolarjev ve\u010d kot televizijskemu.<\/span><\/p>\n

Del spletnega ogla\u0161evanja predstavljajo tudi spletni video oglasi, ki se jih iz dneva v dan poslu\u017euje vse ve\u010d ogla\u0161evalcev, saj video oglasi pripomorejo k ve\u010dji prepoznavnosti blagovne znamke. Glede na raziskavo, ki jo je IAB (Urad za interaktivno ogla\u0161evanje) izvedel v aprilu 2017,\u00a0<\/span>pridobljeni podatki ka\u017eejo, da bo fokus video ogla\u0161evanja usmerjen predvsem na mobilno in spletno video ogla\u0161evanje.<\/span><\/p>\n

Spletni videi so po \u0161tevilnih raziskavah in mnenjih strokovnjakov \u00a0prihodnost ogla\u0161evanja na spletu. <\/span><\/p>\n

Zakaj so spletni videii tako izredno <\/span>u\u010dinkoviti?<\/span><\/h2>\n

Video je izredno mo\u010dno marketin\u0161ko orodje, saj ljudje vsebine raje gledamo kot beremo. Z videom gledalce oz. potencialne stranke nagovarjamo ve\u010d\u010dutno, zato jim vsebina, ki jim jo posredujemo, ostaja v spominu veliko dlje kot zgolj besedilo.<\/span><\/p>\n

\"\"<\/p>\n

Video oglasi nam na preprost in jasen na\u010din sporo\u010dajo zgodbo, v nas vzbujajo \u010dustva in tako pritegnejo na\u0161o pozornost. Kot podjetniki lahko izredno dobro skozi video oglas predstavite svoje izdelke oz. storitve, informirate potencialne kupce, jih izobra\u017eujete in jih spodbujate k interakciji. Prav zaradi odzivne mo\u017enosti pa se spletni video oglasi izkazujejo za u\u010dinkovitej\u0161e kot televizijski. <\/span><\/p>\n

<\/h2>\n

Klju\u010dni dejavniki uspe\u0161nega spletnega videa<\/span><\/h2>\n
    \n
  1. \n
    Ustvarite video z zanimivo zgodbo.<\/h5>\n<\/li>\n
  2. \n
    Dober pri\u010detek videa je tisti, ki spodbudi pozornosti gledalcev – \u00a0raziskave ka\u017eejo, da je klju\u010dnih prvih 10 sekund oglasa.<\/h5>\n<\/li>\n
  3. \n
    Videu dodajte podnapise: \u0161tevilni uporabniki imajo na mobilnikih izklju\u010den zvok.<\/h5>\n<\/li>\n
  4. \n
    Opremite video z interaktivnimi elementi (npr. \u00a0t.i. call-to action gumbi), ki omogo\u010dajo nadaljnjo interakcijo z uporabniki.<\/h5>\n<\/li>\n<\/ol>\n

    Najbolj popularna dru\u017ebena omre\u017eja za video marketing:<\/span>\"\"<\/h2>\n
      \n
    • Facebook <\/span><\/li>\n
    • Youtube <\/span><\/li>\n
    • Instagram <\/span><\/li>\n
    • Snapchat <\/span><\/li>\n
    • Twitter <\/span><\/li>\n
    • Google +<\/span><\/li>\n<\/ul>\n

       <\/p>\n

      Poslu\u017eujte se video marketinga, saj bo z njegovo pomo\u010djo va\u0161e podjetje veliko la\u017eje izstopalo med konkurenco. Va\u0161e video vsebine naj bodo izvirne, v njih pa naj bo zaznan pristen in oseben pristop; taki videi bodo pripomogli h grajenju zaupanja med vami in va\u0161imi kupci. <\/span><\/p>\n

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      \n 3\/5 - (1 vote) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

      Leto 2017 je bilo leto, ko je spletno ogla\u0161evanje \u201cpremagalo\u201d klasi\u010dno televizijsko, za spletno ogla\u0161evanje je bilo namre\u010d porabljenih \u00a0209 milijard dolarjev na globalni ravni, kar je 41% ogla\u0161evalskega prora\u010duna iz leta 2017, medtem ko so za TV-ogla\u0161evanje porabili 178<\/p>\n","protected":false},"author":6,"featured_media":724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-druzbenih-omrezij"],"yoast_head":"Spletni video oglasi - prihodnost ogla\u0161evanja?<\/title>\n<meta name=\"description\" content=\"Leto 2017 je bilo leto, ko je spletno ogla\u0161evanje \u201cpremagalo\u201d klasi\u010dno televizijsko, za spletno ogla\u0161evanje je bilo namre\u010d porabljenih \u00a0209 milijard\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imenik-podjetij.com\/nasveti\/spletni-video-oglasi-prihodnost-oglasevanja\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spletni video oglasi - prihodnost ogla\u0161evanja?\" \/>\n<meta property=\"og:description\" content=\"Leto 2017 je bilo leto, ko je spletno ogla\u0161evanje \u201cpremagalo\u201d klasi\u010dno televizijsko, za spletno ogla\u0161evanje je bilo namre\u010d porabljenih \u00a0209 milijard\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imenik-podjetij.com\/nasveti\/spletni-video-oglasi-prihodnost-oglasevanja\/\" \/>\n<meta property=\"og:site_name\" content=\"Ogla\u0161evalski koti\u010dek\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-22T23:40:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-09T05:04:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/04\/video-marketing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"298\" \/>\n\t<meta property=\"og:image:height\" content=\"169\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zala Hre\u0161\u010dak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zala Hre\u0161\u010dak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/spletni-video-oglasi-prihodnost-oglasevanja\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/spletni-video-oglasi-prihodnost-oglasevanja\\\/\"},\"author\":{\"name\":\"Zala Hre\u0161\u010dak\",\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/#\\\/schema\\\/person\\\/2fbfb2ee330c8bbd980c82661b67ef49\"},\"headline\":\"Spletni video oglasi – prihodnost ogla\u0161evanja?\",\"datePublished\":\"2018-04-22T23:40:55+00:00\",\"dateModified\":\"2018-05-09T05:04:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/spletni-video-oglasi-prihodnost-oglasevanja\\\/\"},\"wordCount\":422,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/spletni-video-oglasi-prihodnost-oglasevanja\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/video-marketing.jpeg\",\"articleSection\":[\"Marketing dru\u017ebenih omre\u017eij\"],\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/spletni-video-oglasi-prihodnost-oglasevanja\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/spletni-video-oglasi-prihodnost-oglasevanja\\\/\",\"url\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/spletni-video-oglasi-prihodnost-oglasevanja\\\/\",\"name\":\"Spletni video oglasi - 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