{"id":713,"date":"2018-04-15T22:37:26","date_gmt":"2018-04-15T21:37:26","guid":{"rendered":"https:\/\/www.imenik-podjetij.com\/nasveti\/?p=713"},"modified":"2021-04-07T20:45:01","modified_gmt":"2021-04-07T19:45:01","slug":"ne-spreglejte-dveh-pomembnih-novosti-ki-ju-uvaja-instagram","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/ne-spreglejte-dveh-pomembnih-novosti-ki-ju-uvaja-instagram\/","title":{"rendered":"Ne spreglejte dveh pomembnih novosti, ki ju uvaja Instagram"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Instagram za podjetnike predstavlja ogla\u0161evalsko platformo, na kateri lahko s slikami in videi gradijo svojo marketin\u0161ko zgodbo in s tem \u0161irijo krog svojih potencialnih kupcev. Kot vsaka dru\u017ebena platforma tudi Instagram\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-714 alignright\" src=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/04\/instagram-icon-150x150.png\" alt=\"\" width=\"168\" height=\"168\" srcset=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/04\/instagram-icon-150x150.png 150w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/04\/instagram-icon-230x230.png 230w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/04\/instagram-icon.png 256w\" sizes=\"auto, (max-width: 168px) 100vw, 168px\" \/>neprestano uvaja nove spremembe in izbolj\u0161ave, konec marca 2018 je Instagram napovedal dve novosti, ki se navezujeta na izpis objav, in sicer nov algoritem prikazovanja objav in nov gumb \u00bbnew posts\u00ab.<\/p>\n<h1><\/h1>\n<h1 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Kronolo\u0161ki prikaz objav se vra\u010da <\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Junija 2016 je Instagram uvedel nov algoritem<\/span><span style=\"font-weight: 400;\">, objave se na \u010dasovnicah uporabnikov niso ve\u010d prikazovale v kronolo\u0161kem vrstnem redu, ampak po priljubljenosti in interesih uporabnika. Uporabniki Instagrama so se nad spremembami prito\u017eevali, saj jim je nov algoritem povzro\u010dal te\u017eave pri sledenju njihovih prijateljev, predvsem pa jih je motilo, da objave niso razvr\u0161\u010dene kronolo\u0161ko, zaradi \u010desar so pogosto posamezne objave spregledali. \u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1033 size-large\" src=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/04\/smartphone-mobile-hand-1024x576.jpg\" alt=\"\" width=\"750\" height=\"422\" srcset=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/04\/smartphone-mobile-hand-1024x576.jpg 1024w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/04\/smartphone-mobile-hand-300x169.jpg 300w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/04\/smartphone-mobile-hand-768x432.jpg 768w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/04\/smartphone-mobile-hand.jpg 1280w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Neodobravanje s strani uporabnikov je povzro\u010dilo, da je Instagram spremenil svoj algoritem, in sicer tako, da ima \u010dasovni vidik objave ponovno ve\u010djo te\u017eo. Novej\u0161e objave se nam bodo izpisovale na vrhu strani. Ta sprememba bo imela vpliv na ogla\u0161evanje preko Instagrama, saj bodo podjetja posledi\u010dno morala vsebine objavljati v \u010dasu, ko bo na tem dru\u017ebenem omre\u017eju prisotnih najve\u010d njihovih sledilcev.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Po mnenju strokovnjakov naj bi bila posledica te spremembe kraj\u0161a \u010dasovna doba objav, zaradi \u010desar bodo podjetja morala vlo\u017eiti ve\u010d \u010dasa in pozornosti v vsebino objav, da bodo lahko v kratkem \u010dasu pritegnila \u010dim ve\u010d pozornosti.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">Uvedba gumba <\/span><span style=\"font-weight: 400;\">\u00bbnew posts\u00ab (slov. \u00bbnove objave\u00ab)<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Druga novost je uvedba gumba <\/span><span style=\"font-weight: 400;\">\u00bbnew posts\u00ab, s katerim bodo uporabniki lahko sami osve\u017eili stran z objavami. Instagram nam je doslej ob\u010dasno med pregledovanjem objav kar sam osve\u017eil stran <\/span><span style=\"font-weight: 400;\">i<\/span><span style=\"font-weight: 400;\">n nas ob osve\u017eitvi postavil na vrh strani, kar pa se je za uporabnike izkazalo kot mote\u010da izku\u0161nja. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Klju\u010dnega pomena za ogla\u0161evalce je, da njihove objave dose\u017eejo \u010dim ve\u010d ljudi, kar pa je mogo\u010de le ob skrbem poznavanju ogla\u0161evalske platforme, zato je potrebno, da neprestano sledite novostim in se jim primerno prilagajate. <\/span><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;713&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Oceni prispevek&quot;,&quot;legend&quot;:&quot;4\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Ne spreglejte dveh pomembnih novosti, ki ju uvaja Instagram&quot;,&quot;width&quot;:&quot;113.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 113.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4\/5 - (1 vote)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Instagram za podjetnike predstavlja ogla\u0161evalsko platformo, na kateri lahko s slikami in videi gradijo svojo marketin\u0161ko zgodbo in s tem \u0161irijo krog svojih potencialnih kupcev. Kot vsaka dru\u017ebena platforma tudi Instagram\u00a0neprestano uvaja nove spremembe in izbolj\u0161ave, konec marca 2018 je<\/p>\n","protected":false},"author":6,"featured_media":1033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-druzbenih-omrezij"],"yoast_head":"<title>Ne spreglejte dveh pomembnih novosti, ki ju uvaja Instagram<\/title>\n<meta name=\"description\" content=\"Instagram za podjetnike predstavlja ogla\u0161evalsko platformo, na kateri lahko s slikami in videi gradijo svojo marketin\u0161ko zgodbo in s tem \u0161irijo krog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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