{"id":704,"date":"2018-04-09T22:33:50","date_gmt":"2018-04-09T21:33:50","guid":{"rendered":"https:\/\/www.imenik-podjetij.com\/nasveti\/?p=704"},"modified":"2018-04-10T14:58:48","modified_gmt":"2018-04-10T13:58:48","slug":"obvezne-sestavine-dobrega-facebook-oglasa","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/obvezne-sestavine-dobrega-facebook-oglasa\/","title":{"rendered":"Obvezne sestavine dobrega Facebook oglasa"},"content":{"rendered":"

Ali naj ogla\u0161ujete na Facebooku ali ne, dandanes sploh ni ve\u010d vpra\u0161anje, se pa sre\u010dujemo z vpra\u0161anjem, kak\u0161en je dober in u\u010dinkovit Facebook oglas. V tem \u010dlanku vam bom odgovorila na vpra\u0161anje, katere so obvezne sestavine dobrega Facebook oglasa in podala nasvete za njegovo sestavo. <\/span><\/p>\n

Da bo va\u0161 oglas na Facebooku kar se da u\u010dinkovit, mora vsebovati 3 sestavine, in sicer sliko, naslov, besedilo. \u00a0<\/span><\/p>\n

 <\/p>\n

1. Slika\u00a0<\/span><\/h2>\n

To, kar najprej zaznamo pri Facebook oglasu, je slika. Slika je tista, ki potencialne kupce na prvi pogled pritegne in jih seznani s tem, kar jim \u017eelite sporo\u010diti.\u00a0<\/span><\/p>\n

Praksa uporabe slik za Facebook oglase je pokazala, da dobre rezultate dosegajo slike smehljajo\u010de se \u017eenske, slike otrok in doma\u010dih \u017eivali. Objavljate slike, ki bodo v potencialnih kupcih vzbujale \u010dustva, saj so raziskave pokazale, da so ljudje na take oglase bolj odzivni. \u00a0<\/span><\/p>\n

Priporo\u010dljivo je, da na slike umestite logotip podjetja, saj tako lahko pove\u010date prepoznavnost svojega podjetja. Svetujem vam tudi, da ne izbirate slik v modri in beli barvi, saj je to prepoznavna barva Facebooka in se bodo tako te slike preve\u010d zlile s podlago. Najbolje je, da slike obrobite z rde\u010do ali oran\u017eno barvo.<\/span><\/p>\n

\"\"<\/p>\n

Slike postajajo \u010dedalje pomembnej\u0161i del marketinga, veliko blagovnih znamk in podjetij namenja lo\u010dene bud\u017eete ustvarjanju slik za promocijo na dru\u017ebenih omre\u017ejih. Verjetno ste \u017ee ve\u010dkrat sli\u0161ali za izraz, da slika pove ve\u010d kot tiso\u010d besed, zato je potrebno, da njihovi izbiri posvetite nekoliko ve\u010d \u010dasa in izberete tako sliko, za katero se vam zdi, da bo najbolj vzpodbudila zanimanje va\u0161ih potencialnih kupcev.<\/span><\/p>\n

 <\/p>\n

2. Naslov <\/span><\/h2>\n

Drugi najpomembnej\u0161i faktor za dober Facebook oglas je naslov. \u00a0Najbolj\u0161e je, da s 25 znaki pojasnite svojim sledilcem razlog, zakaj naj na oglas kliknejo oziroma zakaj naj sledijo va\u0161im navodilom. <\/span><\/p>\n

 <\/p>\n

Sledilci se dobro odzivajo na naslove: <\/span><\/p>\n

    \n
  • ki pozivajo k akciji<\/span><\/li>\n
  • ki postavljajo vpra\u0161anje, saj to uporabnika predrami in spodbudi k branju oglasa<\/span><\/li>\n
  • ki odgovarjajo na vpra\u0161anja ali jih nau\u010dijo kaj novega <\/span><\/li>\n
  • ki jasno in na kratko pojasnijo bistvo oglasa <\/span><\/li>\n<\/ul>\n

     <\/p>\n

    Priporo\u010dljivo je tudi, da v naslovih uporabite velike tiskane \u010drke, vendar pa ne v vseh besedah v naslovu, saj ne smete dati vtisa, da kri\u010dite na potencialne kupce. <\/span><\/p>\n

     <\/p>\n

    3. Besedilo <\/span><\/h2>\n

    Poleg slike in naslova je za dober Facebook oglas potrebno tudi kvalitetno besedilo. Besedilo, ki ga dodate oglasu, naj vsebuje najve\u010d 90 znakov, s katerimi \u0161e dodatno prepri\u010date sledilce, zakaj naj kliknejo na va\u0161 oglas.<\/span><\/p>\n

    Pri oblikovanju facebook oglasa se dr\u017eite \u0161e naslednjih smernic: informirajte potencialne kupce o tem, zakaj sta va\u0161 izdelek, storitev dobra, po \u010dem se va\u0161i izdelki in storitve razlikujejo od izdelkov in storitev konkuren\u010dnih podjetij, pri tem pa ne pretiravajte s samohvalisanjem. <\/span><\/p>\n

     <\/p>\n

    Oblikovati dober Facebook oglas ni enostavno, vendar vam bo z uporabo podanih smernic in \u00a0preizku\u0161anjem, kateri oglasi so za va\u0161e podjetje najbolj u\u010dinkoviti, uspelo priti do uspe\u0161nih rezultatov. <\/span><\/p>\n

     <\/p>\n\n\n

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    Ali naj ogla\u0161ujete na Facebooku ali ne, dandanes sploh ni ve\u010d vpra\u0161anje, se pa sre\u010dujemo z vpra\u0161anjem, kak\u0161en je dober in u\u010dinkovit Facebook oglas. V tem \u010dlanku vam bom odgovorila na vpra\u0161anje, katere so obvezne sestavine dobrega Facebook oglasa in<\/p>\n","protected":false},"author":6,"featured_media":706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-druzbenih-omrezij"],"yoast_head":"Obvezne sestavine dobrega Facebook oglasa<\/title>\n<meta name=\"description\" content=\"Ali naj ogla\u0161ujete na Facebooku ali ne, dandanes sploh ni ve\u010d vpra\u0161anje, se pa sre\u010dujemo z vpra\u0161anjem, kak\u0161en je dober in u\u010dinkovit Facebook oglas. V tem\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imenik-podjetij.com\/nasveti\/obvezne-sestavine-dobrega-facebook-oglasa\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obvezne sestavine dobrega Facebook oglasa\" \/>\n<meta property=\"og:description\" content=\"Ali naj ogla\u0161ujete na Facebooku ali ne, dandanes sploh ni ve\u010d vpra\u0161anje, se pa sre\u010dujemo z vpra\u0161anjem, kak\u0161en je dober in u\u010dinkovit Facebook oglas. 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