{"id":679,"date":"2018-03-19T18:40:17","date_gmt":"2018-03-19T17:40:17","guid":{"rendered":"https:\/\/www.imenik-podjetij.com\/nasveti\/?p=679"},"modified":"2018-03-19T18:56:20","modified_gmt":"2018-03-19T17:56:20","slug":"5-zlatih-pravil-marketinga","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/5-zlatih-pravil-marketinga\/","title":{"rendered":"5 zlatih pravil marketinga"},"content":{"rendered":"

Marketing je dejavnost, ki jo morajo izvajati vsa podjetja, tako mala kot velika. \u00a0Izdelki, storitve, ki jih kot podjetnik ponujate, se ne bodo prodajali kar sami od sebe, zato marketinga nikakor ne smete zanemariti.<\/span><\/p>\n

Da bo va\u0161 marketing uspe\u0161en, se morate dr\u017eati nekaterih osnovnih pravil<\/span>.<\/span><\/p>\n

 <\/p>\n

1. Identificirajte svojo ciljno skupino<\/h2>\n

Opredelitev ciljne publike in njeno odli\u010dno poznavanje je klju\u010dnega pomena za uspe\u0161nost va\u0161ega podjetja. Ni veliko podjetij, ki lahko prodajajo \u010disto vse vsem ljudem. Zato je pomembno, da izberete svojo ciljno skupino in se pri zasnovi izdelka in izvedbi marketin\u0161kih aktivnosti osredoto\u010dite nanjo.<\/span><\/p>\n

 <\/p>\n

2. Kako dose\u010di stranke<\/h2>\n

\"\"<\/p>\n

Potem ko boste identificirali svojo ciljno skupino, morate pri\u010deti razmi\u0161ljati, kako boste potencialne kupce obvestili o svoji ponudbi. <\/span><\/p>\n

Eden izmed na\u010dinov za dosego strank so spletna dru\u017ebena omre\u017eja, lahko pa tudi osebno delite letake, obve\u0161\u010date o ponudbah z letaki v po\u0161tnih nabiralnikih, preko e-mailov \u2026 <\/span><\/p>\n

<\/h2>\n

3. Izkoristite mo\u017enost brezpla\u010dnega promoviranja<\/h2>\n

V praksi je velikokrat tako, da podjetja za svojo promocijo porabijo veliko denarja. Obstajajo tudi mo\u017enosti, kako promovirati izdelke, storitve, ne da bi za to porabili celo premo\u017eenje. Namesto denarja boste v tem primeru v marketing morali vlo\u017eiti nekoliko ve\u010d svojega \u010dasa in kreativnosti.<\/span><\/p>\n

To je \u0161e posebej primerno za start up in manj\u0161a podjetja. <\/span><\/p>\n

 <\/p>\n

4. Testirajte<\/h2>\n

Vnaprej je te\u017eko predvideti, kak\u0161en na\u010din promocije bo najbolje deloval za posamezno podjetje. Pomembno je, da skrbno in natan\u010dno preu\u010dite rezultate svoje promocije, in \u010de \u017eelenih rezultatov ni, na\u010din promocije spremenite. <\/span><\/p>\n

\u010ce ste se na primer odlo\u010dili za promocijo podjetja tako, da ste oglas objavili v lokalnem glasilu, morate v primeru, \u010de nove stranke ne prihajajo, opustiti ta na\u010din promoviranja in poskusiti kaj drugega.<\/span><\/p>\n

 <\/p>\n

5. V dvomih se obrnite na strokovnjake<\/h2>\n

Res je, da vi najbolje poznate svoje izdelke, storitve, vendar je v\u010dasih, ko \u017eelite te dobro predstaviti in dobro prodati, je prav, da se obrnete na strokovnjake. <\/span><\/p>\n

 <\/p>\n\n\n

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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Marketing je dejavnost, ki jo morajo izvajati vsa podjetja, tako mala kot velika. \u00a0Izdelki, storitve, ki jih kot podjetnik ponujate, se ne bodo prodajali kar sami od sebe, zato marketinga nikakor ne smete zanemariti. Da bo va\u0161 marketing uspe\u0161en, se<\/p>\n","protected":false},"author":6,"featured_media":680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-druzbenih-omrezij"],"yoast_head":"5 zlatih pravil marketinga<\/title>\n<meta name=\"description\" content=\"Marketing je dejavnost, ki jo morajo izvajati vsa podjetja, tako mala kot velika. \u00a0Izdelki, storitve, ki jih kot podjetnik ponujate, se ne bodo prodajali\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imenik-podjetij.com\/nasveti\/5-zlatih-pravil-marketinga\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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