{"id":661,"date":"2018-02-27T17:25:07","date_gmt":"2018-02-27T16:25:07","guid":{"rendered":"https:\/\/www.imenik-podjetij.com\/nasveti\/?p=661"},"modified":"2018-05-09T06:06:46","modified_gmt":"2018-05-09T05:06:46","slug":"kako-uspesno-sodelovati-z-influencerji","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/kako-uspesno-sodelovati-z-influencerji\/","title":{"rendered":"Kako  uspe\u0161no sodelovati z influencerji?"},"content":{"rendered":"<h1>Kaj \u00a0sploh je vplivnostni marketing?<\/h1>\n<p>Vplivnostni marketing oz. t.i. \u201cinfluencer marketing\u201d je promocija izdelkov in storitev s pomo\u010djo tako imenovanih vplivne\u017eev. Gre za posameznike, ki so si v dru\u017ebenih medijih skozi dolo\u010deno \u010dasovno obdobje ustvarili zvesto sledilno skupino, ki jim zaupa, upo\u0161teva njihova mnenja in nasvete. S svojim delovanjem na socialnih platformah imajo zaradi velikega \u0161tevila sledilcev vedno ve\u010dji vpliv na nakupne odlo\u010ditve svojega ob\u010dinstva, zato se podjetniki vse pogosteje odlo\u010dajo za sodelovanje z njimi.<\/p>\n<p>Raziskave ka\u017eejo na to, da influencerjem verjamemo tudi do 10-krat bolj kot podjetjem. Dandanes so prisotni na skoraj vseh podro\u010djih (moda, \u0161port, prehrana, kozmetika, potovanja, avtomobilizem &#8230;), tako se lahko prakti\u010dno vsak podjetnik odlo\u010di za sodelovanje z njimi. \u00a0Ko se odlo\u010date za sodelovanje z vplivne\u017ei, naj vas ne zavede zgolj \u0161tevilo sledilcev ali v\u0161e\u010dkov, zelo pomemben dejavnik je vpletenost sledilcev in pa to, ali se vrednote vplivne\u017ea povezujejo z vrednotami, ki jih zasleduje va\u0161a blagovna znamka.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-662 alignright\" src=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/02\/Social_media_icon-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/02\/Social_media_icon-300x300.png 300w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/02\/Social_media_icon-150x150.png 150w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/02\/Social_media_icon-270x270.png 270w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/02\/Social_media_icon-230x230.png 230w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2018\/02\/Social_media_icon.png 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>3 na\u010dini sodelovanja z influencerji:<\/h2>\n<h3>1. Podaritev produktov ali brezpla\u010dna uporaba storitev<\/h3>\n<p>Potrebno je indentificirati influencerje, ki bi lahko pripomogli k marketingu va\u0161ega produkta, storitve, blagovne znamke ter jim v zameno za promocijo ponuditi izdelke, storitve, ki jih za vas promovirajo. \u0160tevilni influencerji v primerih, ko jim je produkt oz. storitev zelo v\u0161e\u010d, v zameno za promocijo ne zahtevajo pla\u010dila. Vendar pa se morate zavedati, da zgolj zato, ker ste jim poslali darilo ali jim nudili neko storitev, to ne pomeni, da bodo na svojih socialnih omre\u017ejih ta produkt tudi promovirali, saj nekateri to po\u010dnejo samo v zameno za pla\u010dilo. \u010ce si kot podjetnik ne morete privo\u0161\u010diti, da bi jim pla\u010dali za objavo, je ena izmed mo\u017enosti, da sodelujete z manj vplivnimi influencerji, ki so ravno za\u010deli s svojo kariero, saj ti ponavadi za sodelovanje z njimi ne zahtevajo pla\u010dila.<\/p>\n<h3>2. Sponzorirane objav<strong>e <\/strong><\/h3>\n<p>Influencerji lahko delijo objavo o va\u0161ih produktih, storitvah na svojih socialnih omre\u017ejih v zameno za dogovorjeno pla\u010dilo. V tem primeru imate kot podjetnik ve\u010dji vpliv na vsebino objav. Pla\u010dila, ki jih zahtevajo za sponzorirane objave, varirajo, odvisna so od \u0161tevilnih faktorjev, kot so \u0161tevilo sledilcev, \u010das, ki ga porabijo za pripravo vsebine, podro\u010dja promocije itd. Pomembno je, da z njimi sklenete dogovor, ki bo zadostil pri\u010dakovanjem in \u017eeljam vseh vpletenih.<\/p>\n<h3>3. Nagradne igre<\/h3>\n<p>Ena izmed mo\u017enosti je, da influencerjem po\u0161ljete produkte, jim nudite na voljo storitve, ti pa jih ne obdr\u017eijo zase, ampak na svojih socialnih omre\u017ejih organizirajo nagradno igro za sledilce. Velikokrat se odlo\u010dajo za to mo\u017enost, saj si s tem pove\u010dujejo svojo priljubljenost in \u0161tevilo sledilcev.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;661&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Oceni prispevek&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Kako  uspe\u0161no sodelovati z influencerji?&quot;,&quot;width&quot;:&quot;128&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 128px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.5\/5 - (2 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kaj \u00a0sploh je vplivnostni marketing? Vplivnostni marketing oz. t.i. \u201cinfluencer marketing\u201d je promocija izdelkov in storitev s pomo\u010djo tako imenovanih vplivne\u017eev. Gre za posameznike, ki so si v dru\u017ebenih medijih skozi dolo\u010deno \u010dasovno obdobje ustvarili zvesto sledilno skupino, ki jim<\/p>\n","protected":false},"author":6,"featured_media":662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-druzbenih-omrezij"],"yoast_head":"<title>Kako uspe\u0161no sodelovati z influencerji?<\/title>\n<meta name=\"description\" content=\"Kaj \u00a0sploh je vplivnostni marketing? 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