{"id":622,"date":"2017-09-11T13:05:22","date_gmt":"2017-09-11T12:05:22","guid":{"rendered":"http:\/\/www.imenik-podjetij.com\/nasveti\/?p=622"},"modified":"2017-12-26T17:45:53","modified_gmt":"2017-12-26T16:45:53","slug":"marketing-in-kreativnost","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/marketing-in-kreativnost\/","title":{"rendered":"Marketing in kreativnost"},"content":{"rendered":"<p>Kaj naredi marketing kreativen? Je potrebno ve\u010d inovacije ali domi\u0161ljije? Ali je marketer oseba, ki ga lahko tretiramo kot umetnika ali podjetnika? Marketing je danes postal zapletena nuja podjetja, ki lahko podjetje vodi v zmago ali pa v pogubo. Marketer mora obvladati podatkovne analize, skrbeti za izku\u0161njo potro\u0161nika, javno sliko podjetja in sliko izdelka ali storitve.<\/p>\n<p>Da bi raziskali ta vpra\u0161anja, vam predstavljam pet trendov, ki sku\u0161ajo ponazoriti, kaj danes pomeni biti kreativni marketer in zakaj je dober marketing = kreativen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-626 size-large\" src=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/09\/question-mark-2492009_1280-1024x512.jpg\" alt=\"marketing in kreativnost\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/09\/question-mark-2492009_1280-1024x512.jpg 1024w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/09\/question-mark-2492009_1280-300x150.jpg 300w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/09\/question-mark-2492009_1280-768x384.jpg 768w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/09\/question-mark-2492009_1280.jpg 1280w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2>5 trendov marketinga in kreativnosti<\/h2>\n<h3>1. Ustvarjajte s stranko skupaj in ne samo za stranko<\/h3>\n<p>Danes stranke niso ve\u010d samo potro\u0161niki, so tudi ustvarjalci, ki vam lahko pomagajo razvijati vsebino in dodajajo ideje v va\u0161e podjetje skupaj z vami. Marketing in kreativnost pomeni delo skupaj s strankami. \u017de od za\u010detka dovolite, da stranke prepletejo svoje izku\u0161nje z va\u0161imi prizadevanji in sanjami, da boste dosegli ve\u010dji uspeh va\u0161ega podjetja.<\/p>\n<h3>2. Vlagajte v celotno izku\u0161njo<\/h3>\n<p>Vsak marketer verjame, da je izku\u0161nja stranke pomembna. Izku\u0161nja naj vklju\u010duje:<\/p>\n<ul>\n<li>izdelek ali storitev<\/li>\n<li>\u010das poizvedovanja<\/li>\n<li>odlo\u010ditev<\/li>\n<li><a href=\"http:\/\/www.imenik-podjetij.com\/nasveti\/pomoc-strankam-vrednota-za-podjetje\/\">pomo\u010d strankam<\/a><\/li>\n<li>nakup<\/li>\n<li>odnos s stranko skozi \u010das<\/li>\n<li>ponovni nakup.<\/li>\n<\/ul>\n<p>Za tak\u0161no izku\u0161njo je potreben va\u0161 \u010das in kreativnost.<\/p>\n<h3>3. Navdihnite kreativnost v drugih<\/h3>\n<p>Marketing ne stoji ve\u010d samo na pla\u010danih oglasih, medijih, promociji, itd., saj so ljudje postali nova veja marketinga. Na\u010din, kako lahko pove\u010date vpliv va\u0161ega podjetja, je z navdihovanjem kreativnosti v drugih. Obravnavajte vsakogar (zaposlene, partnerje, stranke) kot raz\u0161iritev va\u0161e marketin\u0161ke ekipe.<\/p>\n<h3>4. Merite kreativnost<\/h3>\n<p>Merljivost marketinga pomeni, da lahko natan\u010dno veste, kaj deluje in kaj ne. To daje marketingu prilo\u017enost za preizku\u0161anje novih na\u010dinov in kreativen pristop.<\/p>\n<h3>5. Razmi\u0161ljajte kot mlado podjetje<\/h3>\n<p>V preteklosti so morali marketerji delovati kot mened\u017eerji in postavljati cilje vnaprej, ter delovati v tem okvirju sredstev, ki so jih imeli na voljo. Danes marketerji delujejo bolj kot podjetniki, ki se nenehno prilagajajo na spremembe trga.<\/p>\n<p>&nbsp;<\/p>\n<p>Dana\u0161nji marketerji morajo stremeti za mi\u0161ljenjem inovatorjev in podjetnikov: ustvarjati vrednost podjetja na na\u010din vklju\u010devanja celotne organizacije podjetja, iskanju celotne izku\u0161nje za stranke, meriti podatke in spreminjati marketin\u0161ke strategije na podlagi rezulatatov in sprememb.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;622&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;3.5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Oceni prispevek&quot;,&quot;legend&quot;:&quot;3.5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Marketing in kreativnost&quot;,&quot;width&quot;:&quot;99&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 99px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            3.5\/5 - (2 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kaj naredi marketing kreativen? Je potrebno ve\u010d inovacije ali domi\u0161ljije? Ali je marketer oseba, ki ga lahko tretiramo kot umetnika ali podjetnika? Marketing je danes postal zapletena nuja podjetja, ki lahko podjetje vodi v zmago ali pa v pogubo. Marketer<\/p>\n","protected":false},"author":4,"featured_media":624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[65,64,60,12,33],"class_list":["post-622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uspesne-marketinske-prakse","tag-druzbena-omrezja","tag-marketing-in-kreativnost","tag-politika-podjetja","tag-pridobivanje-strank","tag-vidnost-podjetja"],"yoast_head":"<title>Marketing in kreativnost<\/title>\n<meta name=\"description\" content=\"Kaj naredi marketing kreativen? Je potrebno ve\u010d inovacije ali domi\u0161ljije? 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