{"id":370,"date":"2017-07-11T05:22:48","date_gmt":"2017-07-11T04:22:48","guid":{"rendered":"http:\/\/www.imenik-podjetij.com\/nasveti\/?p=370"},"modified":"2017-07-11T05:22:48","modified_gmt":"2017-07-11T04:22:48","slug":"youtube-platforma-trzenje-lokalnih-podjetij","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/youtube-platforma-trzenje-lokalnih-podjetij\/","title":{"rendered":"YouTube platforma za tr\u017eenje lokalnih podjetij"},"content":{"rendered":"<h3>Socialni mediji kot poslovno orodje?<\/h3>\n<p>Ve\u010dina ljudi takoj pomisli na Facebook, Twitter ali Instagram, ne pa na YouTube platformo. Vseeno pa je YouTube socialna in vplivna platforma za tr\u017eenje majhnih\/lokalnih podjetij. Ustvarjanje in objavljanje video vsebin na YouTubu je odli\u010dna prilo\u017enost in na\u010din za pove\u010devanje prepoznavnosti in verodostojnosti va\u0161ega lokalnega podjetja.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-377\" src=\"http:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/07\/\u010c\u010c\u010c\u010c.jpg\" alt=\"YouTube\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/07\/\u010c\u010c\u010c\u010c.jpg 900w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/07\/\u010c\u010c\u010c\u010c-300x169.jpg 300w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/07\/\u010c\u010c\u010c\u010c-768x432.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/h4>\n<h3>Zbrala sem nasvete za pove\u010danje u\u010dinkovitosti va\u0161ega poslovnega ra\u010duna na YouTube platformi.<\/h3>\n<p><strong>Najbolj priljubljeni <a href=\"https:\/\/www.youtube.com\/channel\/UC-1_QvSP2OQrR5DqKKhJcMA\">kanali na YouTubu<\/a> so tisti, ki imajo velike koli\u010dine dosledno posodobljene vsebine.<\/strong> \u010ce \u017eelite uporabiti video kot marketin\u0161ko orodje, morate imeti dobre in zanimive posnetke. Obstaja veliko na\u010dinov za izdelavo video vsebin za lokalna podjetja. Webinarji so postali zelo priljubljeni in za\u017eeleni, ko razlagate vsebino in \u017eelite svoje sledilce pou\u010diti. Infografika, kadar \u017eelite izdelek ali storitev pokazati, ali pa predstaviti. Pomemben je tudi sam profil podjetja, ki vklju\u010duje zgodbo in zgodovino podjetja.<\/p>\n<p><strong>Ko si ljudje &#8211; sledilci &#8211; ogledajo va\u0161e videoposnetke, bodo ocenili njihovo kakovost in pustili komentarje.<\/strong> \u010ce \u017eelite ohraniti zagon, morate \u010dim hitreje spremljati in odgovoriti na vse povratne informacije. \u010ce je mogo\u010de, prilagodite svoje odgovore vsakemu obiskovalcu in raj\u0161i ne uporabljajte avtomatskih, vnaprej pripravljenih odzivov.<\/p>\n<p><strong>Ljudje i\u0161\u010dejo na YouTube na enak na\u010din kot v Googlu<\/strong> &#8211; s klju\u010dnimi besedami in besednimi zvezami, ki opisujejo, kaj i\u0161\u010dejo. YouTube da velik poudarek na zanimive, premi\u0161ljene naslove video posnetkov. Zato ne dajajte dolgo\u010dasnih, kratkih ali obi\u010dajnih naslovov.<\/p>\n<p><strong>Opisi va\u0161ih videoposnetkov v YouTubu morajo biti kratki, informativni in ve\u010dnamenski.<\/strong> Opi\u0161ite va\u0161 video v enem stavku ali dveh (z uporabo va\u0161ih klju\u010dnih besed) in vklju\u010dite povezavo do spletnega mesta va\u0161ega lokalnega podjetja za ljudi, ki bi \u017eeleli izvedeti ve\u010d o vas.<\/p>\n<p><strong>Veliko majhnih\/lokalnih podjetij je imelo odli\u010dne rezultate, ko so na YouTube objavili videoposnetke pri\u010devanj svojih strank.<\/strong> To je zelo u\u010dinkovit na\u010din za izgradnjo zaupanja in verodostojnosti z ljudmi, ki morda potrebujejo dodatno spodbudo, da preizkusijo va\u0161 izdelek ali storitev.<\/p>\n<p>Samo zato, ker ste ustvarili svoj YouTube kanal, \u0161e ne pomeni, da ga bodo ljudje iskali. <strong>Kot del u\u010dinkovite strategije YouTube platforme poskrbite, da boste svoj kanal promovirali!<\/strong> Ko objavite nov videoposnetek, o tem sporo\u010dite svojim sledilcem preko objav na Facebook-u in Tweeter-ju. Prav tako lahko posnetek objavite na svoji spletni strani.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;370&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Oceni prispevek&quot;,&quot;legend&quot;:&quot;5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;YouTube platforma za tr\u017eenje lokalnih podjetij&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (2 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Socialni mediji kot poslovno orodje? Ve\u010dina ljudi takoj pomisli na Facebook, Twitter ali Instagram, ne pa na YouTube platformo. Vseeno pa je YouTube socialna in vplivna platforma za tr\u017eenje majhnih\/lokalnih podjetij. Ustvarjanje in objavljanje video vsebin na YouTubu je odli\u010dna<\/p>\n","protected":false},"author":4,"featured_media":376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,6],"tags":[29,13,28,27],"class_list":["post-370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-druzbenih-omrezij","category-uspesne-marketinske-prakse","tag-komunikacija-s-strankami","tag-marketing","tag-trzenje-podjetja","tag-youtube"],"yoast_head":"<title>YouTube platforma za tr\u017eenje lokalnih podjetij<\/title>\n<meta name=\"description\" content=\"YouTube je socialna in vplivna platforma za tr\u017eenje lokalnih podjetij. Ustvarjanje in objavljanje video vsebin na YouTubu pove\u010duje prepoznavnost podjetij.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imenik-podjetij.com\/nasveti\/youtube-platforma-trzenje-lokalnih-podjetij\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube platforma za tr\u017eenje lokalnih podjetij\" \/>\n<meta property=\"og:description\" content=\"YouTube je socialna in vplivna platforma za tr\u017eenje lokalnih podjetij. Ustvarjanje in objavljanje video vsebin na YouTubu pove\u010duje prepoznavnost podjetij.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imenik-podjetij.com\/nasveti\/youtube-platforma-trzenje-lokalnih-podjetij\/\" \/>\n<meta property=\"og:site_name\" content=\"Ogla\u0161evalski koti\u010dek\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-11T04:22:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/07\/hands-111.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Petra Boh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Petra Boh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/youtube-platforma-trzenje-lokalnih-podjetij\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/youtube-platforma-trzenje-lokalnih-podjetij\\\/\"},\"author\":{\"name\":\"Petra Boh\",\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/#\\\/schema\\\/person\\\/55913074124bd44c3714265313fd97a6\"},\"headline\":\"YouTube platforma za tr\u017eenje lokalnih podjetij\",\"datePublished\":\"2017-07-11T04:22:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/youtube-platforma-trzenje-lokalnih-podjetij\\\/\"},\"wordCount\":404,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/youtube-platforma-trzenje-lokalnih-podjetij\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/hands-111.jpg\",\"keywords\":[\"komunikacija s strankami\",\"marketing\",\"tr\u017eenje podjetja\",\"youtube\"],\"articleSection\":[\"Marketing dru\u017ebenih omre\u017eij\",\"Uspe\u0161ne marketin\u0161ke prakse\"],\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/youtube-platforma-trzenje-lokalnih-podjetij\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/youtube-platforma-trzenje-lokalnih-podjetij\\\/\",\"url\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/youtube-platforma-trzenje-lokalnih-podjetij\\\/\",\"name\":\"YouTube platforma za tr\u017eenje lokalnih podjetij\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/youtube-platforma-trzenje-lokalnih-podjetij\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/youtube-platforma-trzenje-lokalnih-podjetij\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.imenik-podjetij.com\\\/nasveti\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/hands-111.jpg\",\"datePublished\":\"2017-07-11T04:22:48+00:00\",\"description\":\"YouTube je socialna in vplivna platforma za tr\u017eenje lokalnih podjetij. 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