{"id":318,"date":"2017-06-20T06:41:18","date_gmt":"2017-06-20T05:41:18","guid":{"rendered":"http:\/\/www.imenik-podjetij.com\/nasveti\/?p=318"},"modified":"2017-06-20T06:41:18","modified_gmt":"2017-06-20T05:41:18","slug":"marketing-vplivnezev","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/marketing-vplivnezev\/","title":{"rendered":"Influencer Marketing \u2013 Marketing vplivne\u017eev"},"content":{"rendered":"<h2>Influencer Marketing \u2013 Marketing vplivne\u017eev<\/h2>\n<p><strong>Nova doba marketinga, zlata mrzlica<\/strong>, ki jo napovedujejo in ki jo je \u017ee mo\u017eno zaznati, opaziti na trgu, je marketing vplivne\u017eev. Kaj to\u010dno je influencer marketing?<\/p>\n<p>Najbolj preprost primer, ki si ga lahko vsak predstavlja in podo\u017eivi svoje ob\u010dutke, je srednja \u0161ola. Predstavljajte si, da hodite po hodniku mimo skupine priljubljenih srednje\u0161olcev, takoj si zapomnite kaj imajo oble\u010deno, kako se obna\u0161ajo, kaj se pogovarjajo, njihovi nasveti oz. mnenja so najbolj\u0161a, <strong>njihova osebna izku\u0161nja vas privla\u010di in jo \u017eelite tudi sami.<\/strong><\/p>\n<p><strong>\u201cVplivne\u017ei\u201d<\/strong>, ki pokrivajo dolo\u010dene tematike (blogerji, \u0161portniki, znane osebnosti) in so pri tem pristni imajo na tiso\u010de sledilcev, bralcev in obo\u017eevalcev. Influencerji imajo svoje kanale, preko katerih komunicirajo s svojimi sledilci. Z njimi se ljudje poistovetijo bolj kot z ljudmi iz oglasov ali fotografijami, objavljenimi na spletnih mestih. Sledijo njihovim nasvetom in izdelkom, ki jih uporabljajo.<\/p>\n<p><strong>Odli\u010dna prilo\u017enost za kreiranje vsebine in promocijo produktov<\/strong>, <strong>znamk in storitev va\u0161ega podjetja je preko influencerjev<\/strong>. Vsebine so lahko predstavitev znamke, fotografije z va\u0161im produktom, recenzije, testi, nagradne igre, ki jih influencerji objavljajo na svojih dru\u017ebenih omre\u017ejih ali na svojih medijih (youtube).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-323 size-full\" src=\"http:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/06\/ll.jpg\" alt=\"Influencer marketing\" width=\"900\" height=\"394\" srcset=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/06\/ll.jpg 900w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/06\/ll-300x131.jpg 300w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/06\/ll-768x336.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3>Trije najbolj pomembni faktorji, na katere morate biti pozorni pri sodelovanju z vplivne\u017ei.<\/h3>\n<p><strong>1. DOSEG<\/strong><\/p>\n<p>Vplivne\u017ei imajo svoje kanale, preko katerih dose\u017eejo ogromno svojih sledilcev \u2013 potencialnih potro\u0161nikov.<\/p>\n<p><strong>2. VSEBINA<\/strong><\/p>\n<p>Vplivne\u017ei raziskujejo va\u0161e izdelke, storitve, in predstavljajo lastno mnenje o va\u0161em izdelku, storitvi, kar stremi k efektivni prodaji in priljubljenosti blagovne znamke.<\/p>\n<p><strong>3. ZAUPANJE<\/strong><\/p>\n<p>Vplivne\u017ei imajo sledilce, ki jim zaupajo, ki so jim za zgled. Njihove predloge, mnenje si razlagajo kot prijateljski nasvet.<\/p>\n<p>Influencer marketing se vse bolj pojavlja tudi na slovenskem trgu, <strong>zato vam svetujem, da si vzamete \u010das in razi\u0161\u010dete, katere osebe so infulencerji pri nas in bi lahko predstavljali va\u0161e podjetje<\/strong>. Poslu\u0161ajte nasvete influencerjev, saj se zna zgoditi, da vedo o svojih sledilcih in bralcih ve\u010d, kot pa si mislite in vam lahko posredujejo kup kvalitetnih informacij in potencialnih strank.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;318&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Oceni prispevek&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Influencer Marketing \u2013 Marketing vplivne\u017eev&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Oceni prispevek<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Influencer Marketing \u2013 Marketing vplivne\u017eev Nova doba marketinga, zlata mrzlica, ki jo napovedujejo in ki jo je \u017ee mo\u017eno zaznati, opaziti na trgu, je marketing vplivne\u017eev. Kaj to\u010dno je influencer marketing? Najbolj preprost primer, ki si ga lahko vsak predstavlja<\/p>\n","protected":false},"author":4,"featured_media":322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[13,14,12,15],"class_list":["post-318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uspesne-marketinske-prakse","tag-marketing","tag-oglasevanje","tag-pridobivanje-strank","tag-prodaja"],"yoast_head":"<title>Influencer Marketing \u2013 Marketing vplivne\u017eev<\/title>\n<meta name=\"description\" content=\"Nova doba marketinga, zlata mrzlica, ki jo napovedujejo in ki jo je \u017ee mo\u017eno zaznati, opaziti na trgu je marketing vplivne\u017eev \/ influencer marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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