{"id":229,"date":"2017-04-05T19:34:43","date_gmt":"2017-04-05T18:34:43","guid":{"rendered":"http:\/\/www.imenik-podjetij.com\/nasveti\/?p=229"},"modified":"2020-10-31T17:48:30","modified_gmt":"2020-10-31T16:48:30","slug":"kako-se-uspesno-lotiti-prodaje-v-4-korakih","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/kako-se-uspesno-lotiti-prodaje-v-4-korakih\/","title":{"rendered":"Kako se uspe\u0161no lotiti prodaje v 4 korakih"},"content":{"rendered":"

\u201cOur jobs as marketers are to understand how the customer wants to buy and help them do so.\u201d<\/p>\n

– Bryan Eisenberg<\/p>\n

Uspe\u0161na prodaja je \u017eelja prav vsakega podjetja, ne glede na to s \u010dim se ukvarja ali kaj prodaja. Nekateri podjetniki se prodaje lotevajo sami, spet drugi prodajo zaupajo drugim in ustanovijo samostojen oddelek visoko ali ne tako visoko kvalificiranih posameznikov, ki imajo pravzaprav zelo te\u017eko nalogo. V poplavi razli\u010dnih (in seveda \u0161e kako podobnih) izdelkov oz. storitev morajo kupce prepri\u010dati, da naj se odlo\u010dijo ravno za izdelek ali storitev njihovega podjetja<\/a>.<\/span><\/p>\n

\"Prodaja\"<\/p>\n

1. Ni\u010d ne sme biti odvisno od sre\u010de<\/b><\/h3>\n

Morda boste imeli \u017ee takoj na za\u010detku sre\u010do in bo va\u0161a prodaja \u017ee takoj zacvetela. Vendar pa ta scenarij skoraj ni mogo\u010d oz. je zelo redek. Ogromno podjetnikov ravno zaradi vznemirjenja ob za\u010detku prodaje, ogromnih pri\u010dakovanj in zaupanja faktorju sre\u010de, takoj ko ne gre po njihovih na\u010drtih, hitro postane razo\u010daranih in morda celo odneha takrat, ko bi morali najbolj vztrajati in poskusiti znova. Zato se ne zana\u0161ajte na sre\u010do in se za\u010dnite truditi za svoj uspeh. <\/span><\/p>\n

2. Bodite aktivni<\/b><\/h3>\n

Prodaja je kompleksen proces, ki zahteva veliko potrpe\u017eljivosti, pripravljanja, u\u010denja in mre\u017eenja z razli\u010dnimi posamezniki, s katerimi bi lahko vzajemno sodelovali. Zato vsekakor priporo\u010dam udele\u017ebo na razli\u010dnih strokovnih dogodkih, izobra\u017eevanjih in delavnicah z vam zanimivo tematiko. Poleg vsega pridobljenega znanja imate tam vse mo\u017enosti, da spoznate ljudi, s katerimi bi lahko sodelovali, odkrili nekaj novega in morda oboji postali \u0161e bolj uspe\u0161ni. <\/span><\/p>\n

3. Naredite doma\u010do nalogo<\/b><\/h3>\n

Poleg mre\u017eenja in udele\u017ebe na dogodkih je zelo pomembno narediti tr\u017eno raziskavo in ugotoviti, kdo so va\u0161e klju\u010dne stranke<\/a> in kaj pravzaprav ho\u010dejo. To lahko najbolje naredite tako, da jih enostavno vpra\u0161ate. Spra\u0161ujte in navezujte stike z ljudmi ter poskusite ugotoviti kdo so tisti, ki so za vas zanimivi, kaj imajo skupnega in zakaj. Ko boste enkrat dobro poznali svoj tr\u017eni segment, boste to\u010dno vedeli, na kak\u0161en na\u010din se morate prodaje lotiti, kar vam bo celoten proces zelo olaj\u0161alo. <\/span><\/p>\n

4. Naredite to, kar drugi no\u010dejo<\/b><\/h3>\n

Za uspe\u0161no prodajo na \u017ealost ne poznamo nobenega 100% delujo\u010dega recepta, saj je uspe\u0161nost odvisna od ne\u0161teto dejavnikov, ki se glede na lastnosti ciljnih kupcev in izdelkov oz. storitev, ki jih ponujate, neprestano spreminjajo. \u017de samo na spletu lahko najdete ogromno nasvetov in \u201cpravil\u201d, ki naj bi zagotovo delovali, vendar pa ni nujno, da bodo delovali ravno pri vas. Zato se morate sami potruditi in prehoditi vse korake po poti do uspe\u0161ne prodaje. Tudi tiste, ki jih drugi no\u010dejo. Ravno ti pa so ponavadi klju\u010dni in najbolj pomembni za pot do uspeha.<\/span><\/p>\n\n\n

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\n Oceni prispevek<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cOur jobs as marketers are to understand how the customer wants to buy and help them do so.\u201d – Bryan Eisenberg Uspe\u0161na prodaja je \u017eelja prav vsakega podjetja, ne glede na to s \u010dim se ukvarja ali kaj prodaja. Nekateri<\/p>\n","protected":false},"author":2,"featured_media":230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pridobivanje-strank"],"yoast_head":"Kako se uspe\u0161no lotiti prodaje v 4 korakih<\/title>\n<meta name=\"description\" content=\"Nekateri podjetniki se prodaje lotevajo sami, spet drugi prodajo zaupajo drugim in ustanovijo samostojen oddelek ki ima pravzaprav zelo te\u017eko nalogo...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imenik-podjetij.com\/nasveti\/kako-se-uspesno-lotiti-prodaje-v-4-korakih\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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