{"id":200,"date":"2017-03-08T20:14:21","date_gmt":"2017-03-08T19:14:21","guid":{"rendered":"http:\/\/www.imenik-podjetij.com\/nasveti\/?p=200"},"modified":"2017-05-04T08:25:31","modified_gmt":"2017-05-04T07:25:31","slug":"kako-osnovati-strategijo-za-digitalni-marketing-v-5-korakih","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/kako-osnovati-strategijo-za-digitalni-marketing-v-5-korakih\/","title":{"rendered":"Kako osnovati strategijo za digitalni marketing v 5 korakih"},"content":{"rendered":"

\u201cIn marketing I\u2019ve seen only one strategy that can\u2019t miss \u2013 to market to your best customers first.\u201d<\/p>\n

– John Romero<\/p>\n

Ste v marketing svojega podjetja \u017ee vklju\u010dili digitalni segment? Ali ste eden izmed tistih, ki ste se potola\u017eili z odprtjem Facebook strani<\/a>, na katero ste \u017ee zdavnaj pozabili? Samo z eno akcijo \u017eal ne morete pri\u010dakovati ve\u010dje reakcije, \u0161e manj pa bo ta odziv dolgotrajen. V digitalni marketing je potrebno vlo\u017eiti veliko truda, \u010dasa in nenehne prisotnosti. Tudi za digitalni marketing je potrebno na za\u010detku narediti na\u010drt in osnovati strategijo poteka (verjemite, kasneje si boste hvale\u017eni).<\/p>\n

\"Strategija\"<\/p>\n

1. Postavite si cilje in opredelite misijo<\/h3>\n

Na za\u010detku je zelo pomembno, da razmi\u0161ljate malce vnaprej in si postavite kratkoro\u010dne in dolgoro\u010dne cilje, ki jih \u017eelite z uvedbo digitalnega marketinga dose\u010di. Ta korak je klju\u010den, saj boste na podlagi ugotovitev osnovali celoten potek aktivnosti in dolo\u010dili smer delovanja. Postavitev ciljev je hkrati tudi zelo dober pokazatelj uspe\u0161nosti, h kateremu se boste kasneje lahko vra\u010dali in dobili ob\u010dutek, kako vam gre. Naslednja zelo pomembna zadeva je misija, ki jo mora vsaka strategija nujno vsebovati. V tem delu dobro razmislite, kaj boste z digitalnim marketingom dosegli in kak\u0161no podjetje boste zaradi tega postali. Predvsem je pomembno, da se osredoto\u010dite samo na eno stvar. \u00a0Misijo lahko opredelite v enem stavku.<\/p>\n

2. Opredelite idealne kupce<\/h3>\n

Seveda je za dober marketing zelo pomemben pravilen pristop k uporabnikom, ki je mo\u017een samo v primeru, da jih najprej zelo dobro spoznate. Za spoznavanje uporabnikov obstaja veliko na\u010dinov, ki so zelo preprosti in u\u010dinkoviti<\/a>. Glede na potrebe in \u017eelje uporabnikov potem prilagodite marketin\u0161ko komunikacijo<\/a>.<\/p>\n

3. Izberite marketing\u0161ke kanale<\/h3>\n

Za digitalni marketing imate na voljo ve\u010d razli\u010dnih kanalov<\/a>, ki so pravzaprav med seboj zelo podobni, vendar se vseeno razlikujejo v nekaterih klju\u010dnih lastnostih. Preden se lotite tega dela je pametno, da najprej spoznate prednosti in slabosti posameznih kanalov in potem pametno izberete. Seveda vam mora v tem delu spoznavanje uporabnikov iz predhodne to\u010dke ogromno pomagati, saj boste tam izvedeli, kjer se va\u0161e \u201cdigitalne\u201d stranke zadr\u017eujejo. Va\u0161a naloga bo potem samo \u0161e ta, da jih primerno nagovorite<\/a> in jim ponudite tisto, kar si \u017eelijo. Pomembno je tudi, da na tem mestu poleg vsebine ne izpustite podrobnosti, kot so frekvenca objavljanja, \u010das objavljanja in pravopisne napake.<\/p>\n

4. Pod drobnogled vzemite konkurenco<\/b><\/h3>\n

Zakaj bi slabe prakse do\u017eivljali na lastni ko\u017ei, \u010de je to \u017ee nekdo storil namesto vas? Zelo pomemben korak v osnovanju strategije digitalnega marketinga je preu\u010devanje konkurence. Ravno zaradi lahke dostopnosti do marketin\u0161kih kanalov <\/a>je to delo v bistvu zelo preprosto. Najprej dolo\u010dite kdo va\u0161a konkurenca sploh je, potem pa natan\u010dno preu\u010dite vse njihove marketin\u0161ke kanale in opazujte- Ugotovite, katere njihove poteze so bile bolj oz. manj uspe\u0161ne.<\/p>\n

5. Merite svojo uspe\u0161nost<\/h3>\n

Ne glede na to, kdo so va\u0161e stranke, kak\u0161ne kanale si za marketing izberete in kak\u0161na bo va\u0161a vsebina, je zelo pomembno, da svoje rezultate redno spremljate in merite. Samo na ta na\u010din boste vedeli ali dosegate svoje cilje in kaj morate \u0161e izbolj\u0161ati. Prihranili pa si boste tudi ogromno \u010dasa, saj lahko \u201cne-delujo\u010de\u201d aktivnosti zelo hitro opazite in jih iz marketinga izlo\u010dite oz. izbolj\u0161ate ali nadomestite.<\/p>\n

Digitalni marketing je zelo dolgotrajen proces, ki se pravzaprav nikdar ne kon\u010da. \u017delje uporabnikov se zelo hitro spreminjajo, ponudbe je iz dneva v dan ve\u010d in va\u0161a naloga je, da izstopite iz te mno\u017eice in poka\u017eete nekaj novega, \u010desar ni \u0161e nih\u010de.<\/p>\n\n\n

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\n 5\/5 - (3 votes) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cIn marketing I\u2019ve seen only one strategy that can\u2019t miss \u2013 to market to your best customers first.\u201d – John Romero Ste v marketing svojega podjetja \u017ee vklju\u010dili digitalni segment? Ali ste eden izmed tistih, ki ste se potola\u017eili z<\/p>\n","protected":false},"author":2,"featured_media":201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vidnost-podjetja-na-spletu"],"yoast_head":"Kako osnovati strategijo za digitalni marketing v 5 korakih<\/title>\n<meta name=\"description\" content=\"Tudi za digitalni marketing je potrebno na za\u010detku narediti na\u010drt in osnovati strategijo poteka (verjemite, kasneje si boste hvale\u017eni).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imenik-podjetij.com\/nasveti\/kako-osnovati-strategijo-za-digitalni-marketing-v-5-korakih\/\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako osnovati strategijo za digitalni marketing v 5 korakih\" \/>\n<meta property=\"og:description\" content=\"Tudi za digitalni marketing je potrebno na za\u010detku narediti na\u010drt in osnovati strategijo poteka (verjemite, kasneje si boste hvale\u017eni).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imenik-podjetij.com\/nasveti\/kako-osnovati-strategijo-za-digitalni-marketing-v-5-korakih\/\" \/>\n<meta property=\"og:site_name\" content=\"Ogla\u0161evalski koti\u010dek\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-08T19:14:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-04T07:25:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2017\/03\/target-1513758_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" 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