{"id":173,"date":"2017-02-16T18:12:07","date_gmt":"2017-02-16T17:12:07","guid":{"rendered":"http:\/\/www.imenik-podjetij.com\/nasveti\/?p=173"},"modified":"2017-05-04T08:26:22","modified_gmt":"2017-05-04T07:26:22","slug":"3-nasveti-za-izdelavo-predstavitvenega-videa","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/3-nasveti-za-izdelavo-predstavitvenega-videa\/","title":{"rendered":"3 nasveti za izdelavo predstavitvenega videa"},"content":{"rendered":"

\u201cBusiness decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time\u201d<\/p>\n

– Robert Weiss<\/p>\n

\u017delimo ali ne, \u017eivimo v \u010dasih, prenasi\u010denih z informacijami. Kamorkoli se ozremo, nam nekdo nekaj posku\u0161a povedati ali pa nam kaj prodaja. Pred informacijami nismo varni celo v zavetju svojega doma, kjer ve\u010dino \u010dasa pre\u017eivimo v dru\u017ebi digitalnih medijev, ki so pravo gnezdo informacij. Na\u0161e potrpljenje in koncentracija se z razvojem digitalnih medijev in vedno novih vsebin s svetlobno hitrostjo zmanj\u0161uje. \u017de samo prebiranje dalj\u0161ega \u010dlanka<\/a> nam v\u010dasih povzro\u010da te\u017eave. Hitro se pomaknemo na del, ki nas zanima in potem preprosto nadaljujemo raziskovanje na drugi povezavi. Tako nestrpen na\u010din sprejemanja informacij za digitalni marketing pomeni zelo hudo te\u017eavo. Informacij in vsebin je ogromno in konkurenca je resni\u010dno velika. Kako torej lahko majhno podjetje brez ogromnega \u201cbudgeta\u201d, ki bi ga vlo\u017eilo v marketing, predstavi svoje izdelke ali pove svojo zgodbo<\/a>? \u0160e ne dolgo nazaj so bile slike tiste, ki so povedale ve\u010d kot 1000 besed. Sedaj pa je to vsekakor video vsebina, ki brez odve\u010dnih besed preprosto opravi svojo nalogo. Zato so video vsebine izvrsten kanal za predstavitev novih izdelkov va\u0161ega podjetja!<\/p>\n

\"Video\"<\/p>\n

1. Ne bodite predolgi<\/b><\/h3>\n

Nikakor ne mislite, da morate v videu povedati (prikazati) vse, kar \u017eelite povedati, saj vam niti slu\u010dajno ne bo uspelo. Priporo\u010dena dol\u017eina videa je od 60 – 90 sekund in tudi ta je predolga, \u010de ne znate vzbuditi zanimanja. Izogibajte se besedam in poskusite svoj izdelek predstaviti konkretno v fazi uporabe.<\/p>\n

2. Bodite preprosti<\/b><\/h3>\n

Za pomo\u010d pri razmi\u0161ljanju, kako se zadeve lotiti, priporo\u010dam, da uporabite metodo KISS (Keep It Simple Silly), ki vam bo pomagala postaviti dolo\u010dene okvirje za scenarij videa. Ta metoda je sestavljena iz 4 korakov, katerih trajanje seveda lahko poljubno spremenite. Zapomnite si samo, da ne smete biti dalj\u0161i od 90 sekund.<\/p>\n

    \n
  • V prvih 20 sekundah izpostavite problem, ki ga imajo uporabniki zaradi neuporabe va\u0161ega izdelka.<\/li>\n
  • V naslednjih 5-10 sekundah jim podajte re\u0161itev na ta problem. (Seveda je re\u0161itev problema va\u0161 izdelek oz. uporaba va\u0161ega izdelka \ud83d\ude42<\/li>\n
  • Potem v 30 sekundah predstavite delovanje va\u0161ega izdelka. To pomeni, da od za\u010detka do konca poka\u017eete postopek uporabe, lahko tudi poka\u017eete v kak\u0161nih situacijah se izdelek lahko uporablja.<\/li>\n
  • V zadnjih 10-15 sekundah povejte (oz. poka\u017eite ali napi\u0161ite), kaj naj uporabniki s sprejetimi informacijami naredijo. Sem lahko vklju\u010dite najrazli\u010dnej\u0161e klice k akciji.<\/li>\n<\/ul>\n

    3. Poka\u017eite svojo kreativnost in se zabavajte<\/b><\/h3>\n

    V va\u0161em videu lahko nastopajo resni\u010dne osebe, risani junaki, izmi\u0161ljeni liki… Morda k sodelovanju povabite kak\u0161no slavno osebo! Lahko dodate zanimive vizualizacije in zvo\u010dne efekte. Pravzaprav tukaj nimate nobenih omejitev, razen va\u0161ega znanja ustvarjanja video vsebin in tudi pri tem vam lahko pomagajo strokovnjaki. V videu poskusite pokazati osebnost in du\u0161o va\u0161ega podjetja in nikakor ne bodite preve\u010d resni. Verjemite, da ne glede na to, kako razli\u010dni ljudje si bodo va\u0161 video ogledali, vsi se radi zabavajo.<\/p>\n

    Uspeh va\u0161ega videa je v celoti odvisen od vas in pravi recept za idealen scenarij pravzaprav ne obstaja. Svetujem vam, da si vzamete \u010das in poskusite umestiti va\u0161 izdelek v razli\u010dne \u017eivljenjske situacije in si na podlagi tega izberete najbolj primerno, s katero verjamete, da se bodo va\u0161e stranke lahko poistovetile. Bolj, ko se boste v\u017eiveli v njihova \u017eivljenja, la\u017eje vam bo \u0161lo in ve\u010d pohval bo po\u017eel va\u0161 video.<\/p>\n\n\n

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    \n Oceni prispevek<\/span>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

    \u201cBusiness decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time\u201d – Robert Weiss \u017delimo ali ne, \u017eivimo v \u010dasih, prenasi\u010denih z informacijami. Kamorkoli se ozremo, nam nekdo nekaj posku\u0161a<\/p>\n","protected":false},"author":2,"featured_media":175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vidnost-podjetja-na-spletu"],"yoast_head":"3 nasveti za izdelavo predstavitvenega videa<\/title>\n<meta name=\"description\" content=\"Videu dodajte osebnost va\u0161ega podjetja in ne bodite preve\u010d resni. 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