{"id":160,"date":"2017-02-08T20:04:24","date_gmt":"2017-02-08T19:04:24","guid":{"rendered":"http:\/\/www.imenik-podjetij.com\/nasveti\/?p=160"},"modified":"2017-05-04T08:26:39","modified_gmt":"2017-05-04T07:26:39","slug":"kako-napisati-seo-clanek-v-4-korakih","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/kako-napisati-seo-clanek-v-4-korakih\/","title":{"rendered":"Kako napisati SEO \u010dlanek v 4 korakih"},"content":{"rendered":"

\u201cOrganizations who can’t match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO.\u201d<\/p>\n

– Rand Fishkin, CEO\/Co-Founder, Moz<\/p>\n

Kakovostna vsebina v \u010dlankih ali blogu na va\u0161i spletni strani ni samo zato, da zapolni prazen prostor va\u0161e najnovej\u0161e teme. Zanimivo napisana vsebina va\u0161i spletni strani daje vrednost in dokazuje, da ponujate nekaj ve\u010d<\/a> in ste se za svoje stranke pripravljeni potruditi. Vseeno svetujem, da se pisanja \u010dlankov oz. bloga lotite malce bolj premi\u0161ljeno, saj boste s tem dosegli \u0161e veliko ve\u010d, kot samo zadovoljstvo bralcev. SEO ali “Search Engine Optimization” (optimizacija spletnih strani) je tehnika pisanja \u010dlankov, s pomo\u010djo katere lahko napi\u0161ete zanimive in uporabne \u010dlanke in si pove\u010date mo\u017enosti, da vas stranke hitreje najdejo v iskalnikih. SEO \u010dlanki so prav tako primerni za usmerjanje prometa na va\u0161o spletno stran.<\/p>\n

\"SEO\"<\/p>\n

1 Klju\u010dna beseda<\/b><\/h3>\n

Pisanje \u010dlankov ali bloga naj se navezuje na dejavnost va\u0161ega podjetja. Preden se lotite pisanja, je zelo pomembno, da za svojo temo najdete primerne klju\u010dne besede. Klju\u010dne besede, za katere ste prepri\u010dani, da jih stranke vpi\u0161ejo v iskalnike<\/a>, kadar i\u0161\u010dejo storitve ali izdelke, ki jih va\u0161e podjetje ponuja. Z uporabo teh besed v svojih zapisih si boste pove\u010dali mo\u017enosti, da bo va\u0161a spletna stran dosegala vi\u0161je pozicije na iskalnikih. Da bo va\u0161 \u010dlanek kar najbolje ustrezal SEO merilu, si na koncu med vsemi besedami izberite samo eno klju\u010dno besedo, za katero ste prepri\u010dani, da najbolje opi\u0161e va\u0161o tematiko. Izbrano najbolj primerno klju\u010dno besedo morate nujno uporabiti v naslovu, v prvem odstavku va\u0161ega zapisa in v meta opisu. Seveda je priporo\u010dljivo, da jo ve\u010dkrat uporabite tudi v besedilu \u010dlanka.<\/p>\n

2 Sestava SEO \u010dlanka<\/b><\/h3>\n

SEO \u010dlanek je razdeljen na kraj\u0161e odstavke, sestavlja ga najmanj 300 besed (tisti najbolj kakovostni \u010dlanki so obi\u010dajno sestavljeni iz okoli 1500 besed). Stavki morajo biti kratki, preprosti in lahko berljivi. Zelo priporo\u010dljiva je tudi raba podnaslovov, ki \u010dlanek organizirano razdelijo.<\/p>\n

3 Meta opis<\/b><\/h3>\n

Meta opis je besedilo, ki se v iskalniku pojavlja pod naslovom in povezavo do va\u0161e spletne strani in je najve\u010dkrat razlog, da se uporabniki odlo\u010dijo za klik. Meta opis ne sme biti predolg, saj druga\u010de ne bo viden v celoti in bo za uporabnika predstavljal zmedo in nerazumevanje bistva prikazane povezave. Za meta opis si izberite stavek ali dva, za katera ste prepri\u010dani, da bosta kar najbolje opisala temo va\u0161ega \u010dlanka in v bralcih vzbudila zanimanje za klik na va\u0161o povezavo.<\/p>\n

4 Povezave in slike<\/b><\/h3>\n

V \u010dlanku morate nujno uporabiti tudi povezave do drugih vsebin, ki ste jih lahko napisali sami ali pa ste jih na\u0161li drugje in se vam zdijo vredne omembe. Dodati morate tudi primerne slike, katerih avtorje ali povezave morate omeniti oz. dodati. Lahko pa uporabite tudi brezpla\u010dne slike za komercialno uporabo, ki jih najdete na temu namenjenih spletnih straneh in jih preprosto vstavite v besedilo.<\/p>\n

Najbolj\u0161e vsebine so vsekakor tiste, ki obiskovalcu nudijo dodano vrednost, ga nau\u010dijo nekaj novega ali mu pomagajo re\u0161iti problem, ki ga z iskanjem re\u0161uje.<\/p>\n\n\n

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\u201cOrganizations who can’t match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO.\u201d – Rand Fishkin, CEO\/Co-Founder, Moz Kakovostna vsebina v \u010dlankih ali blogu na va\u0161i spletni strani ni<\/p>\n","protected":false},"author":2,"featured_media":161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vidnost-podjetja-na-spletu"],"yoast_head":"Kako napisati SEO \u010dlanek v 4 korakih<\/title>\n<meta name=\"description\" content=\"SEO ali "Search Engine Optimization" je tehnika pisanja \u010dlankov, s pomo\u010djo katere vas stranke hitreje najdejo v iskalnikih.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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