{"id":16,"date":"2016-11-09T11:57:21","date_gmt":"2016-11-09T10:57:21","guid":{"rendered":"http:\/\/www.imenik-podjetij.com\/nasveti\/?p=16"},"modified":"2017-08-02T13:35:08","modified_gmt":"2017-08-02T12:35:08","slug":"je-spletno-oglasevanje-sploh-potrebno","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/je-spletno-oglasevanje-sploh-potrebno\/","title":{"rendered":"Je spletno ogla\u0161evanje sploh potrebno?"},"content":{"rendered":"<p style=\"text-align: center; color: #686868;\">\u201cThe best way to predict the future is to create it.\u201d<\/p>\n<p style=\"text-align: center; color: #686868;\">\u2013 Peter Drucker<strong><br \/>\n<\/strong><\/p>\n<h3><b>Spletno ogla\u0161evanje<\/b><\/h3>\n<p>Prepri\u010dano smo, da vam spletno ogla\u0161evanje ne pomeni ni\u010d novega in je v vseh teh letih tuhtanje o vsebini za nove objave \u017ee skoraj postalo del va\u0161ega vsakdanjika. Vendar pa ne glede na to ali vam ogla\u0161evanje preko spleta predstavlja u\u017eitek in z veseljem ubirate nove na\u010dine ter preizku\u0161ate razli\u010dne taktike ali pa vam predstavlja samo dodatno obremenitev in \u0161e vedno niste \u010disto prepri\u010dani, \u010de je za va\u0161 posel to res najbolj optimalen na\u010din, je <a href=\"http:\/\/www.imenik-podjetij.com\/nasveti\/katero-druzbeno-omrezje-je-najbolj-primerno-za-vas-posel\/\">pojavljanje na spletu<\/a> v teh \u010dasih nujno potrebno.<\/p>\n<p>V naslednjih nekaj vrsticah vas bomo spet popeljali na za\u010detek in vas spomnili zakaj je pomembno, da vztrajno nadaljujete po svoji za\u010drtani poti, pa \u010de tudi \u0161e niste dosegli \u017eelenih rezultatov. Za dobre rezultate je poleg organiziranosti in nekaj kreativnih strokovnjakov oz. entuzijazcev potreben predvsem \u010das.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17\" src=\"http:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2016\/11\/student-849822_960_720-300x200.jpg\" alt=\"Spletno ogla\u0161evanje\" width=\"601\" height=\"400\" srcset=\"https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2016\/11\/student-849822_960_720-300x200.jpg 300w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2016\/11\/student-849822_960_720-768x512.jpg 768w, https:\/\/www.imenik-podjetij.com\/nasveti\/wp-content\/uploads\/2016\/11\/student-849822_960_720.jpg 960w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><b><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><b>P.S.O.<\/b><\/h3>\n<p>V starodavnih \u010dasih, pred spletnim ogla\u0161evanjem (p.s.o.), ko ogla\u0161evanje \u0161e ni \u017eivelo na spletu, so se strokovnjaki osredoto\u010dali predvsem na promocijo in reklame, ki pa so si jih lahko privo\u0161\u010dili samo tisti, ki so imeli dovolj sredstev za to. Takrat je bilo skoraj nemogo\u010de, da bi se majhna podjetja lahko primerjala z velikimi, kaj \u0161ele z njimi tekmovala. Potem pa so se stvari drasti\u010dno spremenile. V dana\u0161njem \u010dasu spletnega ogla\u0161evanja imajo tudi manj\u0161a podjetja in start-upi s premi\u0161ljenim nastopom in veliko mero kreativnosti ve\u010d mo\u017enosti za uspeh in tekmovanje z ve\u010djimi, ki \u0161e vedno posedujejo ve\u010d sredstev, vendar pa (hvala bogu) enota za uspeh na spletu ni samo denar, temve\u010d tudi vztrajnost, znanje, aktualnost in kar nekaj sre\u010de.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>Kako postati viden?<\/b><\/h3>\n<p>\u017de iz vsake \u0161pranje ogla\u0161evalskih \u010dlankov in dragih priro\u010dnikov bode dejstvo, da je <a href=\"http:\/\/www.imenik-podjetij.com\/nasveti\/5-nasvetov-za-ustvarjanje-zgodbe-vasega-podjetja\/\">na internetu potrebno biti viden<\/a>. Kako torej lahko postanemo vidni? Odgovor je seveda sila preprost in ga lahko najdemo, \u010de se samo malo ozremo okoli sebe. Skoraj vsi, ne glede na to kje se nahajamo, v vsakem \u010dasu, so priklopljeni na internet. Torej je vse kar moramo narediti, usmeriti svojo energijo v to, da se jim poka\u017eemo!<\/p>\n<p>&nbsp;<\/p>\n<h3><b>Ampak zakaj?<\/b><\/h3>\n<p>Zavedati se moramo, da so vsaj majhen del\u010dek vseh teh \u201epriklopljenih\u201c ljudi v resnici va\u0161e potencialne stranke, ki morda ravno ta trenutek na svojih napravicah i\u0161\u010dejo va\u0161e podjetje (pa \u010de tudi stojijo na va\u0161em pragu!). Zato je ve\u010d kot pomembno, da jim v takem trenutku, s svojim pojavljanjem na spletu, pod nos pomolite svojo telefonsko \u0161tevilko, naslov, mail, zemljevid, svoje v\u010deraj\u0161nje kosilo in najljub\u0161o vrsto vina! Ponuditi jim morate vse kar i\u0161\u010dejo, da se bodo ob gledanjem v va\u0161e spletno ogledalo po\u010dutili varne in vam zaupali. Seveda pa je va\u0161a naslednja naloga, da jih s svojimi kreativnimi vsebinami in produkti ali storitvami prepri\u010date v konverzijo.<\/p>\n<p>Splet predstavlja ogromno odprtih mo\u017enosti za ogla\u0161evanje, ki pa jih morate sami (ali tisti, ki delajo to za vas) raziskati in izkoristiti. Spletne storitve, kot so izdelava spletnih strani in spletih trgovin so postale la\u017eje dostopne in tudi la\u017eje si jih lahko privo\u0161\u010dimo. Poplava socialnih omre\u017eij nam omogo\u010da direkten stik s strankami in tudi zadovoljstvo lahko preverimo v vsakem trenutku. Prav tako se zdi, da se okoli izdelave oglasov in izmi\u0161ljevanja kar najbolj primernih klju\u010dnih besed vrti cel svet.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>In recept za uspe\u0161nost?<\/b><\/h3>\n<p>Vseeno pa spletno ogla\u0161evanje ni tako preprosto in zanj ni le enega pravilnega recepta, ki bi deloval v vseh primerih. Lahko pa z mirno vestjo re\u010demo, da osnova recepta vselej ostaja enaka. Ena izmed najbolj pomembnih in najve\u010dkrat dodanih sestavin je spoznavanje svojih klju\u010dnih kupcev. Spoznati jih morate v potankost in se preden sprejmete vsako nadaljnjo odlo\u010ditev, postavite v njihovo ko\u017eo in na stvar poglejte iz njihovega vidika. Samo tako jih boste lahko dodobra spoznali in se jim uspe\u0161no pribli\u017eali, jih uspe\u0161no nagovorili in navsezadnje tudi prepri\u010dali, da se bodo k vam vra\u010dali in svojo pozitivno izku\u0161njo tudi delili z drugimi.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;16&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;3&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Oceni prispevek&quot;,&quot;legend&quot;:&quot;5\\\/5 - (3 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Je spletno ogla\u0161evanje sploh potrebno?&quot;,&quot;width&quot;:&quot;142.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 142.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (3 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe best way to predict the future is to create it.\u201d \u2013 Peter Drucker Spletno ogla\u0161evanje Prepri\u010dano smo, da vam spletno ogla\u0161evanje ne pomeni ni\u010d novega in je v vseh teh letih tuhtanje o vsebini za nove objave \u017ee skoraj<\/p>\n","protected":false},"author":2,"featured_media":17,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vidnost-podjetja-na-spletu"],"yoast_head":"<title>Je spletno 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