{"id":140,"date":"2017-02-02T18:39:45","date_gmt":"2017-02-02T17:39:45","guid":{"rendered":"http:\/\/www.imenik-podjetij.com\/nasveti\/?p=140"},"modified":"2017-05-04T08:22:01","modified_gmt":"2017-05-04T07:22:01","slug":"3-razlogi-za-uporabo-e-mail-marketinga","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/3-razlogi-za-uporabo-e-mail-marketinga\/","title":{"rendered":"3 razlogi za uporabo e-mail marketinga"},"content":{"rendered":"

\u201cEmail has an ability many channels don\u2019t: creating valuable, personal touches \u2013 at scale.\u201d<\/p>\n

– David Newman<\/p>\n

V dana\u0161njih \u010dasih, ko komuniciranje poteka prete\u017eno preko dru\u017ebenih omre\u017eij<\/a> in je pristen stik med podjetji in strankami zelo redek, e-mail sporo\u010dila dajejo bolj osebni vtis. Princip po\u0161iljanja \u0161e vedno najbolj spominja na navadno po\u0161to, saj je sporo\u010dilo poslano na na\u0161 e-mail naslov in zato torej namenjeno samo nam. V primerjavi z reklamnimi sporo\u010dili, ki jih podjetja po\u0161iljajo preko dru\u017ebenih omre\u017eij na svojih straneh, predstavlja prejem e-mail sporo\u010dila zagotovo bolj osebno izku\u0161njo. Ustvarjanje osebne izku\u0161nje in pridobitev zaupanja strank sta zagotovo zelo pomembna cilja vsakega podjetnika. Poleg bolj osebnega odnosa e-mail marketing ponuja \u0161e veliko ve\u010d.<\/p>\n

 <\/p>\n

\"Mailbox\"<\/p>\n

<\/h3>\n

1. Vzpostavitev zaupanja<\/b><\/h3>\n

Skozi e-mail marketing lahko postopoma gradite na zaupanju va\u0161ih strank in pove\u010date vrednost svojega podjetja v njihovih o\u010deh<\/a>. \u010ce za vsebino izberete \u0161e teme, za katere ste prepri\u010dani, da va\u0161e stranke zanimajo in jim e-mail sporo\u010dila po\u0161iljate to\u010dno ob urah, ko jih najraje prebirajo, ste zadeli terno! Orodja za ustvarjanje slikovitih e-mail sporo\u010dil vam omogo\u010dajo tudi mo\u017enost, da stranke razdelite na ve\u010d segmentov, ki jim lahko po\u0161iljate razli\u010dna sporo\u010dila ob razli\u010dnih dnevih in urah. Vsebina, ki jo boste uporabili za e-mail sporo\u010dila, naj bo prirejena samo za stranke, ki jih prejemajo.<\/p>\n

2. Pla\u010dali boste s \u010dasom in energijo<\/b><\/h3>\n

E-mail marketing lahko uporabljate popolnoma brez stro\u0161kov. Poznamo vrsto orodij, ki jih lahko uporabljate povsem brezpla\u010dno. Dovolj je \u017ee, da si ustvarite profil in ustvarjanje se lahko pri\u010dne. Najbolj preprosto orodje, ki je tudi najbolj primerno za za\u010detnike, je MailChimp<\/a>, ki omogo\u010da ustvarjanje zelo dobrih e-mailov in vsebuje kar nekaj zelo dobrih predlog, ki jih lahko prilagodite po svojem okusu. V primeru, da i\u0161\u010dete kak\u0161no bolj specifi\u010dno temo, jo lahko enostavno poi\u0161\u010dete na spletu ali pa jo, \u010de ste bolj ve\u0161\u010di, ustvarite kar sami.\u00a0 Torej vas ustvarjanje e-mail sporo\u010dil ne bo stalo ni\u010d ve\u010d, kot le \u010das in energijo, ki ju boste namenili ustvarjanju.<\/p>\n

3. Testirajte in profitirajte<\/b><\/h3>\n

Orodja za po\u0161iljanje e-mail sporo\u010dil omogo\u010dajo tudi ogromno mo\u017enosti testiranja, ki vam lahko pomagajo ugotoviti, kdaj va\u0161e stranke najraje odpirajo va\u0161a e-mail sporo\u010dila in kak\u0161ne informacije jih najbolj zanimajo. Lahko se tudi dr\u017eite kak\u0161ne izmed ne\u0161tetih teorij, ki ugotavljajo, katere ure so za po\u0161iljanje e-mail sporo\u010dil najbolj primerne. Vsekakor pa je vsak segment strank druga\u010den in svetujem vam, da “e-mail navade” svojih preizkusite kar sami<\/a>. Ve\u010dina orodij ponuja tudi dober pregled nad statistiko in mo\u017enost nastavitev urnika po\u0161iljanja sporo\u010dil. To pomeni, da lahko po\u0161iljanje e-mail sporo\u010dila nastavite vnaprej in vam ni potrebno skrbeti, da boste to\u010dno ob uri po\u0161iljanja za ra\u010dunalnikom, saj bo program to storil namesto vas.<\/p>\n

E-mail naslove strank lahko zbirate na va\u0161i spletni strani, preko dru\u017ebenih omre\u017ejih ali na kakr\u0161enkoli podoben na\u010din, kjer se mora stranka vedno prostovoljno prijaviti. V e-mail sporo\u010dilih ne pozabite dodati besedila o tem, zakaj je stranka e-mail prejela, kaj vse bo s tem pridobila in seveda mo\u017enost odjave od prejemanja sporo\u010dil. Na \u017ealost tudi v e-mail marketingu ne morete ugoditi \u010disto vsem. \ud83d\ude42<\/p>\n

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\u201cEmail has an ability many channels don\u2019t: creating valuable, personal touches \u2013 at scale.\u201d – David Newman V dana\u0161njih \u010dasih, ko komuniciranje poteka prete\u017eno preko dru\u017ebenih omre\u017eij in je pristen stik med podjetji in strankami zelo redek, e-mail sporo\u010dila dajejo<\/p>\n","protected":false},"author":2,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pridobivanje-strank"],"yoast_head":"3 razlogi za uporabo e-mail marketinga<\/title>\n<meta name=\"description\" content=\"Skozi e-mail marketing lahko postopoma gradite na zaupanju va\u0161ih strank in pove\u010date vrednost svojega podjetja v njihovih o\u010deh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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