{"id":1002,"date":"2019-05-30T12:56:50","date_gmt":"2019-05-30T11:56:50","guid":{"rendered":"https:\/\/www.imenik-podjetij.com\/nasveti\/?p=1002"},"modified":"2019-06-04T08:20:51","modified_gmt":"2019-06-04T07:20:51","slug":"kaj-odprava-geoblokiranja-pomeni-za-trgovce","status":"publish","type":"post","link":"https:\/\/www.imenik-podjetij.com\/nasveti\/kaj-odprava-geoblokiranja-pomeni-za-trgovce\/","title":{"rendered":"Kaj odprava geoblokiranja pomeni za trgovce?"},"content":{"rendered":"

Kaj je geoblokiranje? Gre za ustvarjanje geografskih ovir v virtualnem svetu, kjer sicer naj ne bi obstajale.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

S 3. 12. 2018<\/b> je v veljavo stopila\u00a0 <\/span>Uredba (EU) 2018\/302, ki obravnava neupravi\u010deno diskriminacijo na podro\u010dju spletne prodaje na podlagi dr\u017eavljanstva, kraja prebivali\u0161\u010da ali kraja sede\u017ea strank na notranjem trgu. <\/b>Z njo je od takrat naprej prepovedano \u00a0geoblokiranje. Uredba je bila sprejeta \u017ee 23. marca 2018, vendar je v veljavo stopila komaj 3.12. 2018, s tem so omogo\u010dili trgovcem \u010das, da se ustrezno prilagodijo in pripravijo na spremembe.\u00a0<\/span><\/p>\n

Kaj dolo\u010dajo nova pravila? Dolo\u010dajo, da trgovci ne smejo ve\u010d delati razlik med strankami in jim nuditi razli\u010dne pogoje ali cene v naslednjih 3 primerih:\u00a0<\/span><\/p>\n

– pri prodaji blaga, ki je dostavljeno v dr\u017eavo \u010dlanico EU, <\/b>v katero trgovec ponuja dostavo ali ko se o kraju prevzema blaga dogovori s stranko<\/p>\n

– za elektronske storitve, <\/b>kot so storitve v oblaku, skladi\u0161\u010denje podatkov, storitve spletnega gostovanja in zagotavljanja po\u017earnih zidov, posredovanje spleti\u0161\u010d\u00a0<\/span><\/p>\n

– za storitve, ki jih stranka prejme v dr\u017eavi, v kateri trgovec deluje,<\/b> kot so npr. hotelske nastanitve, \u0161portne prireditve, najem avtomobilov\u00a0<\/span><\/p>\n

Prepoved trgovcem ne prepre\u010duje, da imajo neto prodajne cene, ki se med dr\u017eavami \u010dlanicami ali znotraj dr\u017eave \u010dlanice razlikujejo ter se nediskriminatorno ponujajo strankam na dolo\u010denem ozemlju.\u00a0<\/span><\/p>\n

Tipi\u010den primer geoblokiranja: kupec iz Slovenije \u017eeli kupiti \u010devlje iz avstrijske spletne trgovine, izbere si izdelek in klikne na gumbek \u201ckupi\u201d, nato pa je presmerjen na slovensko verzijo spletne strani, kjer je izbran izdelek dra\u017eji ali pa mu ta sploh ni na voljo. To sedaj ni ve\u010d dovoljeno, in se te prakse kot trgovci ne smete ve\u010d poslu\u017eevati.\u00a0<\/span><\/p>\n

 <\/p>\n

Primeri geoblokiranja:\u00a0<\/span><\/b><\/p>\n

– prepre\u010devanje dostopa do prodajal\u010deve spletne strani kupcu iz druge D\u010c\u00a0(dr\u017eave \u010dlanice EU)<\/span><\/b><\/p>\n

– pogojevanja nakupa na spletni strani prodajalca z imetni\u0161tvom pla\u010dilnih sredstev iz iste D\u010c <\/b>(npr. kreditna kartica, ki jo je izdala \u0161vedska banka za nakup blaga prek interneta na \u0161vedski strani). Sedaj bodo lahko kupci na va\u0161ih spletnih straneh uporabljali pla\u010dilna sredstva ne glede na to v kateri dr\u017eavi \u010dlanici so bila ta izdana.\u00a0<\/span><\/p>\n

– obstoj posebnih lokalnih spletnih strani za nakupe v posami\u010dni D\u010c<\/b> (npr. nike. si); prodajalci ustvarjajo posebne spletne strani za posamezne tuje trge, kjer ponujajo razli\u010dne izdelke (druga ponudba) in razli\u010dne cene. Npr. gre\u0161 na nike. com, ra\u010dunalnik pa ve kje se nahajate (npr. v Sloveniji) in vas tako pove\u017ee na slovensko spletno stran. Trgovci, ki imajo na spletu regionalne podru\u017enice, strank ne bodo ve\u010d smeli kar samodejno preusmeriti na regionalno spletno stran (\u010de ta obstaja), temve\u010d ji bodo to lahko samo predlagali oziroma ponudili to mo\u017enost. Ta prepoved bo dr\u017eavljanom EU omogo\u010dala ve\u010djo enakopravnost.\u00a0<\/span><\/p>\n

– razlike v cenah med lokalnimi spletnimi stranmi<\/b>; te\u017eava nastane ko stro\u0161ki niso utemeljeni – cenovna diskriminacija. Kaj diskriminacija sploh je? Gre za razlikovanje na podlagi osebnih okoli\u0161\u010din (dr\u017eavljanstva, kraja prebivali\u0161\u010da, ali kraja sede\u017ea strank).\u00a0<\/span><\/p>\n

– razlika v izbiri med lokalnimi spletnimi stranmi\u00a0<\/span><\/b><\/p>\n

 <\/p>\n

Uredba pa ne velja na podro\u010dju avtorskopravnih za\u0161\u010ditenih vsebin<\/b> (npr. v primeru vsebin spotify, netflix, amazon,..), kot tudi ne glede\u00a0 <\/span>storitev v sektorjih<\/b>, kot so promet in avdiovizualne storitve. \u010cez dve leti bo morala Komisija oceniti ali bi bilo potrebno prepoved geografskega blokiranja raz\u0161iriti tudi na te vsebine, ki sedaj v uredbi niso bile zavzete.\u00a0<\/span><\/p>\n

 <\/p>\n

Kaj za to pomeni za trgovce?<\/strong> Trgovci bodo morali spletne kupce iz vseh dr\u017eav \u010dlanic obravnavati enako, ne bodo mogli kupcev ve\u010d cenovno diskriminirati in jim bodo morali zagotavljati\u00a0 <\/span>enake pogoje nakupa, ne bodo jih ve\u010d mogli razli\u010dno obravnavati na podlagi kraja izdaje njihove kredine ali debitne kartice (ali drugega pla\u010dilnega sredstva).\u00a0<\/span><\/p>\n

 <\/p>\n

Upamo, da ste svoje spletno poslovanje priredili zahtevam uredbe! Priporo\u010damo Vam intenzivno spremljanje sprememb zakonodaje, saj Vam bo tako prilagodititev spremembam la\u017eja, manj stresna in hitrej\u0161a.\u00a0<\/span><\/p>\n

 <\/p>\n

Da boste uredbo bolje razumeli si lahko preberete zadeve \u0161e tu:\u00a0<\/span><\/p>\n

https:\/\/ec.europa.eu\/digital-single-market\/en\/policies\/geoblocking<\/b><\/a><\/p>\n

 <\/p>\n

Vir:\u00a0<\/span><\/b><\/p>\n

https:\/\/eur-lex.europa.eu\/legal-content\/SL\/TXT\/?uri=CELEX%3A32018R0302<\/b><\/a><\/p>\n\n\n

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\n 5\/5 - (2 votes) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Kaj je geoblokiranje? Gre za ustvarjanje geografskih ovir v virtualnem svetu, kjer sicer naj ne bi obstajale.\u00a0 S 3. 12. 2018 je v veljavo stopila\u00a0 Uredba (EU) 2018\/302, ki obravnava neupravi\u010deno diskriminacijo na podro\u010dju spletne prodaje na podlagi dr\u017eavljanstva, kraja<\/p>\n","protected":false},"author":6,"featured_media":1003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-druzbenih-omrezij"],"yoast_head":"Kaj odprava geoblokiranja pomeni za trgovce?<\/title>\n<meta name=\"description\" content=\"Kaj je geoblokiranje? 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